I am not a huge fan of the latest "business" books. Often they are filled with trite insights that anyone can think of if they dedicated some time to it for more than 5 minutes. However, Built to Last is different.
Pros: Great reading. Excellent points. Cons: May not have much relevance in today's economy.
Built to Last is probably the best business book I've ever read. Rather than bury you with tons of statistics, or fill you full of meaningless theory created by a guy who has only managed the company that bears his name (and publishes his books), Built...
Fundamentally altering the way the executives think about long-term success, Built to Last has become a bible among CEOs and managers at prestigious c...More at Barnes & Noble.com
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