Charles Dennis, Bill Merrilees, Tino Fenech - E-Retailing

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Key Information
Authors:	Tino Fenech
Nonfiction Category:	Business & Economics
Book Editions
:	Format: Paperback, 295 Publisher: Routledge (November 01, 2004) Measurements: 9"(h) x 6"(w) x 0.5"(d), 1.2 lbs. ISBN: 9780415311427
More Information
Details:	<P>Concerning the topical issue of e-retailing, this textbook provides readers with a guide to the implementation and operation of a successful e-retailing business. Written accessibly for students at all levels, it identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Featuring international examples and original case vignettes, it leads students clearly through the subject and is a welcome addition to a subject too often neglected.</P>
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