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Borders versus Barnes & NoblesJan 03 '01 Write an essay on this topic.Just how tough is competition? Well, when you're talking about literature you would definitely just have to look within your local shopping community. I would be willing to bet that you would find either Barnes and Noble or Borders within minutes from each other. What's more? Well, if you were to roam the halls of some vast mall, I'm sure you would also discover a B.Daltons or Waldenbooks somewhere within the giant complex. While B.Daltons and Waldenbooks used to be all the craze, they have become casualties in the literature sales war. They can't compete with the likes of a Barnes and Noble or Borders. I used to say Borders was the way to go, but lately I've found it very hard to favor their name over Barnes and Noble. Shall we take a look at the similarities and what ultimately lends credibility to the Barnes and Noble name. Borders versus Barnes and Noble Shopping for literature has always been tedious, now these two mega-stores realized people hated buying books without having a chance to read through the material they were purchasing comfortably. What they created were little coffee shops where the clientele could sit down, enjoy a cup of piping hot cappucino and a donut, and gorge themselves fully both of reading material and their appetites. We all know that it's really nice to snuggle up beneath a blanket with our chosen novel rested comfortably on our laps, while sipping and nibbling on our chosen appetizers. It makes it a lot easier to digest...literally. So these owners realized this, but they could also see the profits climbing when they opened their own coffee shops within their great shops. They both went out of their way to make shopping a lot easier by categorizing all the available material within their many bookcases. If you can't locate your item by category then they also have associates manning computers to locate your missing or hidden items. All you need do is ask. If the item is not available then they will order your request for you, they'll take your name and phone number contacting you as soon as your requested material arrives within their store. Pretty simple, huh? Heck, it's just like visiting your local libraries. Maybe you don't care for browsing for hours on end, I know there are many people that don't like doing that. Not only do I know this but so do the head honchos of both of these literary entrepreneurs. To make life easier on all of us, both of these stores have set up websites through which we can make our purchases online. That makes it effortless to find the materials we just had to have. Both of these stores bring in published authors for book signing promotions and they also set up dates for unpublished up-and-coming authors to get together sharing their experiences with one another. Personally, I love the days that everyone gets together to share their poetry. Another big thing these stores have are movie and music sections. While their selections are limited it's still another thing that people can browse while they're there in the store. Experiencing these stores is a necessity when it comes to indulging your knowledge and imagination. You don't have sales associates cramming new material down your throats and why would they have to, when all the material is there right in front of your face. Personally, there only a few differences I see between the two are the general feel of the atmospheres. While both are cozy, it seems that Barnes and Noble take more pride in the comfort of their shoppers. There's more space to wander around in, without bumping into one another, and they employ more tables and chairs throughout the various genres in the store. Borders has more selections in their movies and music sections, but I'm there to shop for books not movies and music, so that actually takes away from my reading space. In closing, I choose Barnes and Noble simply because they seem to pay more attention to my needs. While I appreciate Borders greatly, they just don't quite live up to Barnes and Noble standards.  |
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by dandj
by kairosdreaming
