JetBlutique: The JetBlue Company Online Store, Lets You Buy BLUE BOXERS From JetBlue!
Written: Jun 18 '03 (Updated Jun 18 '03)

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Ladies and Gentleman, this is your wallet speaking. We have now reached shopping altitude. All government approved credit cards and currency may be used at this time. Please keep your wardrobe fashioned, flight bags upright, and pray it's in stock until the checkout button has been turned off. Thank you for flying JetBlue.
JetBlutique, the JetBlue company Online Store is one of the coolest online stores that I have ever visited. Ive never seen an airline that makes its own products. Also, Ive never seen a company who has such creativity to make products that I may actually use in everyday life. But JetBlue is all about that. Its not only a low-fare, high quality airline; JetBlue is also the maker of many cool products and gadgets.
The Website
Either punch in www.jetblutique.com, or simple go to www.jetblue.com. Then click on ShopBlue and it will take you to Jetblutique without bringing up a new window. These are two ways to find JetBlutique. You can also order through 1-866-258-3847. Dont bother calling JetBlue directly at 1-800-JetBlue if you have a question. All they can give you is JetBlutiques phone number.
The layout of the site is fairly simple. On the side is a bar that has several different categories to choose from:
Dressed Up
On The Go-Go-Go
Uniquely JetBlue
Sporting It
Weather Permitting
The Next Generation
Season Specials
You can also click on purchase or check balance to view your cart or to purchase the items. You dont have to sign up for any account, so it makes ones shopping experience a whole lot simpler.
When clicking on the item(s) you want to buy, you can choose the size, color and quantity. There is also a detailed explanation of what the product is like, and there are more detailed pictures of the item.
Products
All the products offered on JetBlutique are not made by JetBlue itself. They are actually from everyday companies. Rumor used to have it that you could order JetBlues cool Terra Blue Chips on JetBlutique, but unfortunately that was just a rumor.
In the Dressed Up section you will find T-shirts for $11, sweatshirts for $35-$37, a gold pullover for $40, long sleeve shirt for $17, and other clothing items that are JetBlue themed. As you can see it is a bit pricey.
Here are some other items available on JetBlutique:
Suitcases
Mugs
Gold Balls
Model Planes
Coolers
Totes
Pens
BOXERS (yes, really)...and theyre only $14
Stuffed Animal Bear
Caps
Shorts
Golf Shirts
Frisbee
Umbrella
Rain Coat
Bibs
Baseball Shirt
Fleece Hat
Ear Band
Jetblutique changes its brands for certain seasons. For example -- a JetBlue tank top wont be on sale when its in the middle of January.
There are also clothes available for teenagers and kids.
My Experience
Back in October of 2001, I ordered a JetBlue Replica Plane. It came six days after I ordered. Great...so everything went fine there.
Again I ordered last October in 2002. I ordered two Gemini Jets for over $20 apiece (which is a lot). Ordering wasnt a problem. However, the promised five day delivery deadline passed and I was worried that my model planes werent coming in. I called JetBlutique and the friendly agent told me that it should be coming and will be in a couple of days.
A couple of days passed.
I called again.
Oh, just a couple more days now. If you have any problems, call us back.
Okay...a couple more days passed again.
I called again. This time a very experienced employee told me what happened. He told me that the planes somehow got on the wrong FedEx flight and ended up in Memphis. He told me that they would be there in a couple of days.
Thats something that I understand. Mix-ups happen and JetBlutique couldnt do anything about it.
Finally, a couple of days later my model planes arrived. But there was a problem. I received three planes instead of the two I ordered. I called them and they told me that I ordered three. I told them that I only ordered two and they said that I could send the extra one back. But then the agent told me that a new Gemini Jet was available to order. He told me that if I sent the extra plane back, they would send me the new model available. So thats what I did. Sadly, they still did charge me for three jets instead of the regular scheduled two planes.
A couple more months passed by and I ordered another jet. This time around the jet came in just a couple of days and there werent any mix-ups.
All planes arrived in mint condition, well packaged and all.
My Thoughts
JetBlutique is a good online store. The only problem I found was that products were a bit overpriced and that the mixed up orders were a bit of a problem. However, I think they handled the situation well altogether, and they were consistently friendly and apologetic through the whole experience. I would definitely recommend JetBlutique: The JetBlue Company Online Store to anyone.
JetBlue would like to the be the first to welcome you. We are now taxiing to the coffee table. Well then deplane onto the sopha and then you may claim your baggage at the computer. Thanks for flying JetBlue.
Other reviews by me:
JetBlue
JetBlue Reservations System
JetBlue True Blue: The JetBlue Frequent Flier Program
ITN: International Travel Network
Google
Dell Online Store
Recommended:
Yes
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