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An excellent example of a brick and mortar extension to the online world
by jps246 | Jan 14 '04
An online compliment to its brick and mortar stores, Gap.Com is an excellent example of a retailer using its online shopping store as an extension and expansion of its retailing, instead of just a new place to sell the same things. Like Gap stores ...

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Comments on An excellent example of a brick and mortar extension to the online world" (2 total)

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Thanks for the head-smack! (Reply to this comment)
by elainehn
We love the GAP too but I rarely think to check on-line! My 12 yr. old son is a bit hard to fit right now ... he hasn't hit his 'growth spurt' yet so I end up hemming almost every pair of pants I buy for him because the mall store almost never has 28 inch inseams! But I bet they do on line ... of course I probably won't find $34 cords marked down to $6.99 like I do on the clearnace rack at the mall ;-)

Enjoyed the review!
Elaine

Jan 15 '04
12:14 pm PST

I love........ (Reply to this comment)
by melissasrn,

in Online Stores & Services
....shopping at gap.com as we don't have a brick and mortar store nearby. They especially have great boys clothes, although I do buy stuff for myself here, too!

Great review :-)
Melissa

Jan 14 '04
8:43 am PST

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