2006 3-series is unbeatable. The low-end torque is often not found on comparable japanese cars like the Infiniti G-series or Lexus IS (even the new 350). Also, a true sports sedan deserves a manual transmission, and the comparable 3.2 Audi A4 is only available in a "steptronic" type automatic.

The fit and finish are beautifully simple. I did not opt with the iDrive since the system has received mixed reviews, so the dash/console of the 330i is simple and clean. The Logic 7 sound system is incredible and needs to be experienced to be appreciated. I opted for the sport-tuned suspension which provides additional stability during cornering and allows the driver to "feel" the road better. Also, the 17" std wheels are replaced with 18" wheels. Run-flat tires come standard, and since the performance tires may not be appropriate for the winter, an alternate set should be purchased (we'll see in December). The 330xi does not offer the sport-tuned suspension like the "i" which is why I opted against it.

Reviews have cited that options are expensive and easily bring up the cost of the 325i to over 40K. Other posts have concluded that 6000 premium for the 330i is too much. However, in addition to the extra horsepower, you get standard xenon headlights, and the upgraded sound system. with the sport package, premium package, and cold weather package, the 330i can be obtained for just over 40K. To get the same options on the 325i, you'll be paying the same amount without the HP.

Bottom line - amongst the competitors of Lexus, Infiniti, BMW, Audi, Volvo, and Jaguar, the new 330i takes the prize.