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Yes and no (Reply to this comment)
by randis4927
Yes, there is often small print in print ads. That's because the second you decide to publicize something, you have to cover your butt legally. Does Toma's advertise? No? That's why you don't see the small print.
Do the chain stores deliver? Yes. Do they deliver for free? Depends. For instance, Sears offers delivery for $65 and gives you the option for a rebate to get the $65 back by rebate as long as the machine is over $399. Is that free? Yes, it is. "But I pay it up front!" Yes, and if I require you to give me $10 to enter the store and give it back on your way out, what did it cost you to visit the store? If your answer is anything other than $0, you're cuckoo.
As for salespeople, if you have a "So-and-so said" situation, you were dealing with someone less-than-honest, and these people inhabit ALL areas of retail, be it mom and pop or megastore. But as far as training is concerned, that depends more on the salesperson than anything. Again, the spectrum of drive in salespeople does not discriminate by the size of the retailer. Everyone is vulnerable to salespeople who don't care as much as they should.
And large retailers are determined to remain part of the community, too. Just because there's more of them doesn't mean they don't care about remaining where they are by staying profitable (which, in the end, is how businesses stay around).
Don't forget, your large retailer employs locals, too. I work at a store 1 mile from my house. So, while many of the dollars head out of the town, you're still keeping local people employed.
However, the primary sentiment of the article, find someone you trust, is right on. Good salespeople build relationships with their customers and, whether they work in a tiny shack or a giant retail behemoth, it's that relationship that counts.
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Jan 26 '09
3:06 pm PST
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