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Targeting Your PromotionsOct 28 '01 Write an essay on this topic.
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The Bottom Line Successful promotion requires 3 things. An Ad, A method of promotion, and a target audience. All 3 = best results.
As you begin to promote your business, you will run across many things that may cause your promotions to come up empty. The entire point in promoting your business, is to tell others about what you have to offer them, and to hopefully get those people to join your business (your downline). One of the biggest mistakes that many people make, is that they do not target their promotions for the correct audience. When you promote your business, it is common to get caught in the trap of promoting everywhere you can find. Although this is a good idea in theory, it often takes many many hours of your time with little results to show for it. So, what is a Target Audience? Well, to explain this, imagine an Opera Theatre. It is 9:55pm, the lights have just gone out and the opening scene is about to begin. All of a sudden, a single person walks on the stage and begins telling "stand-up" comedy. Do you imagine the many doing stand-up is going to get a good response from the people in the seats? NO. Why? Because he did not target his act at the right crowd. If he had gone to a comedy club he would have got a much better result. Now, imagine that you are that person on the stage. Instead of doing a comedy routine, you want to tell the world about your business opportunity. Would you not agree then, that it is important to know who you would be best targeting your Ads at? How to choose a Target Audience. This is where many people fall flat on their faces. Most people know what they need to do, yet very few of them actually know how to. The truth is, no matter what your business is, you can easily modify your Ads to suit any audience. If you want to promote your business to a person who owns a farm for example, instead of telling him about huge incomes and hi-tech terms, tell him about how these will benefit him. yes, he will most probably understand the hi-tech terms, but if you personalise it, he will be more likely to look at it openly. If your business has a certain aspect that benefits students, target this part of the business to the student population. If your business has an aspect that will benefit Doctors or teachers for example, focus on these aspects when you promote in this area. Targeting your business to the correct audience is a simple step. All it requires is for you to look at every aspect of your business and see how they will affect different people.  |
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