The Baker's Catalogue On-Line Store - Long Live The King!
Oct 12, 2006
King Arthur flour has a well-deserved reputation for quality. Generations of cooks have recognized the name, and many would never consider using any other brand. Their all-purpose and organic flours are available at most supermarkets, but their specialty flours are difficult to find. Bakers Catalogue solves this problem with one-stop shopping for a variety of flours, and every other baking need you can imagine.
The Site Itself . . .
A trip to www.bakerscatalogue.com will begin at their homepage. A search bar at the top of the screen will accept a product name or an item number, if you are shopping from their printed catalogue. There are links to various specials, your shopping cart, and a dozen or more featured recipes.
What they sell . . .
To the left of the page is a list of category headings, which are links that open a new page. A list of subcategories further details your options.
King Arthur Flour . . .
This heading represents the fast-track to all the King Arthur branded products, including cookbooks and instructional DVDs. A large assortment of ready-baked goods from breads and cakes to pastries are available at premium prices - the most expensive being a Gift-Boxed Cranberry-Orange Coffee Cake at $34.95.
New Merchandise and Special Offers . . .
All the latest additions to the subcategories are combined for ease of shopping. The Special Offers are products whose price includes standard ground shipping.
Appliances and Electrics . . .
Every electronic gadget and small appliance of your dreams, from ice-cream makers to bread machines awaits your examination. Some categories are limited - only one coffee-maker is available, an expensive single-cup model.
Bake Ware and Cookware . . .
From plain to fancy, traditional to new-wave - its all here. The Vermont Stoneware Loaf Pan (item # 5722) is deep sky-blue in color, and would make a perfect gift, should they just happen to send me one, or if Santa is reading this. There are several items that contain some form of the company trademark, the nicest of which is an Ivory Stoneware Deep-Dish Pie Plate. Pricing is steep, but considering the exclusive nature of most items, not excessively so.
Dont Forget the Chocolate . . .
More specialty items abound with the availability of five varieties of cocoa, including Double-Dutch Dark, European and Black. Unsweetened baking squares, bars, chips, chunks and sprinkles round out the assortment. Cocoa Butter is also available by the four-ounce container.
Gourmet Foods . . .
Items not found in your typical supermarket account for the majority in this category. A ten-ounce bag of Vermont Country Blend Whole Bean Coffee sells for $8.50. A six-ounce jar of English Clotted Cream will set you back $7.75.
Ingredients . . .
Add-ins including nuts, seeds, and spices highlight this section. Two ounces of Tahitian Vanilla lists for $13.95, with the Mexican and Madagascar Bourbon varieties costing considerably less.
Specialty Diets . . .
This section offers a whole host of food items that are gluten-free, Kosher, low-carb, organic or sugar-free. A jar of standard Marshmallow Fluff falls into the Kosher category. The low-carb section offers a mix of nut-based flours. Sugar-free muffin and brownie mixes and chocolate-chips are among the items listed here.
Clearance . . .
More than a dozen products experience a price-drop - mostly kitchen tools and storage items.
The Main Reason To Shop Here . . .
This is the only place where I have found the King Arthur specialty cake and pastry flours. If you plan to spend the time and effort to bake for family or that special occasion, it makes sense to use the best ingredients. The Queen Guinevere Cake Flour is bleached, as is all cake flour, but is not Bromated, as are the lesser-quality brands. The result is a cake with a perfect rise and set, minimal cracking and virtually no fall upon cooling. I purchased a three-pound bag of the cake flour on-sale for $2.50 - less than a two-pound box of brand X at the local supermarket.
I purchased two bread mixes - Italian Parmesan-Herb, and Alaskan Sourdough. The latter mix worked-up nicely, rose well and baked into a perfectly textured, tasty loaf, and cost $3.95. The Parmesan-Herb cost $4.75 for the 18 1/4 ounce package. The purchase of five mixes of any kind entitles the buyer to a fifteen per-cent discount on those items.
What Do You Mean By Bromated?
Many bread and pastry flours are treated with Potassium Bromate, which gives dough elasticity and uniform texture. Commercial bakeries favor bromated flours, although the Food and Drug Administration has encouraged a voluntary ban, since Potassium Bromate has been shown to exhibit carcinogenic qualities in research studies. King Arthur flours are never Bromated, making them Naturally pure and wholesome.
How Do We Get Out Of Here?
Checkout is easy. Each item you choose is added to your shopping cart in the desired quantity. The cost is totaled, and shipping is calculated by dollar amount spent. My order totaled $24.15, with a shipping charge of $6.50 for an order total of $30.65. Bakers Catalogue accepts MasterCard, Visa, Discover and American Express.
What If I Have A Question, Or I Want To Return An Item?
Placing an order, or any questions you may have regarding this procedure can be directed to a Customer Service Representative by calling 800-827-6836, 8:30 am to 8:00 pm weekdays; 9:00 am to 5:00 pm Saturday and Sunday. If you prefer, you may e-mail them at email@example.com. To return an item, simply call to activate the return procedure.
Just Plain Legendary . . .
With the holidays fast approaching, there is nothing like the fresh smell of home-baked goods wafting throughout your festive abode. Holiday nights at our round table will be better, thanks to the King.
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