Changing Business Models and Organizational DNA
Written: Mar 11 '07
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Product Rating:
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Pros: Uncommon sense with clear expression, numerous examples and a focus on creating value
Cons: Every chapter could have been expanded as a book in its own right.
The Bottom Line: Highly recommended as an accessible, profitable book for busy executives and collaboration gurus in small and large businesses. Especially good for business transformation specialists in any sector of the economy.
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| wickengel's Full Review: Evan Rosen - The Culture of Collaboration: Maximiz... |
Evan Rosen is right at the heart of the movement towards collective culture that is transforming the best businesses in the global economy and making them better than before. If you read nothing else in the book, you should read Rosen's Introduction. Warning: the introduction will engage you, and you will be compelled to learn the rest of the story. Note: This book is itself a product of collaboration (see his acknowledgements), and it is extensively indexed.
Rosen's examples of collaborating environments that foster success in large companies include Boeing, Toyota, P&G, DreamWorks, DOW, Light & Magic and the Mayo Clinic. But Rosen's book is no traditional march through Harvard-style case studies; rather it is designed to excite executives of companies large and small to use collaboration to create value. The book is designed for ease of apprehension.
in small sections, insets, even checklists to accommodate the small time windows available to busy executives.
One can focus on specific chapters:
1. Climate Shift: Embracing Rich, real-Time Collaboration
2. The Culture of Collaboration
3. The Collaborative Environment
4. Lifestyles and Work Styles
5. Breaking Down Barriers
6. Intgrating Collaborative Tools into Culture
7. The Tao of Tools
8. The Brave New World of Law and Compliance
9. Collaborative Leadership
10. The Global Collaborative Enterprise
11. The New Script
The chapters are meant to be read in sequence--and they make sense that way, but they are also broken into subchapters, with insets that epitomize content. So browsing is profitable and serves as a memory jog to locate an idea.
At the center of the book are two chapters on Tools--and, refreshingly, tools are NOT 'the answer' but only enablers of a culture that must precede them.
Let's take a few examples of collaborative wisdom:
"A cocktail napkin is seductive for brainstorming, because it seems so temporary."
"Tools offer only the potential for collaboration."
"Evangelizing takes a leader only so far if the reward system runs contrary to the message."
"Cultures that encourage mentoring often make prime breeding gound for collaboration."
"Cultures that tolerate collaborative chaos promote collaboration."
Recently I was part of a collaborative enterprise that produced the first Service Oriented Architecture with grid computing, ontology and a universal user interface--all within 120 working days. The enterprise was virtual-- extended across the globe, vital--operating in real time against real (not artificial) deadlines with advanced automated tools of all kinds, and purposely chaotic--allowing for minority opinions, mistakes and revisions mid-stream. In effect, we used every principle in Rosen's book--which was required reading for our group--and the principles WORK!
Recommended:
Yes
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Epinions.com ID:
wickengel
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Member: Wilson F. Engel III Ph.D.
Location: Nashua, NH
Reviews written: 260
Trusted by: 30 members
About Me:
Thinker, Writer, Editor, Inventor, Novelist: The Virtue of Baseball (www.puff-adder.com), Poet
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