Williams Sonoma - a great source for cooking stuff
Written: Aug 13 '01

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The Bottom Line There are issues with finding sale items. If they don't work those out, I am not sure I'll use the online store again.
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I was doing some of my Christmas shopping today. To be perfectly honest I started doing my shopping in early July. I like to find things that I think the people on my list will truly love and I had the mob scene in the stores and malls after Thanksgiving so I start now and by the time Thanksgiving rolls around I am done and I can enjoy the holiday season by baking.
Having said all that, today I went to the Williams Sonoma online store to see if I could find something appropriate for a cooking friend.
When you first enter the site you will notice headings for shopping, recipes, searches, gifts and help. Right now they also have a big sale areas. The sale area is deceptive. I clicked on it and was brought to only one item. Since it wasn't appropriate for a gift, I got out of it and went looking under shop. (Under shop there are several sub headings like bar, books, bakeware, entertaining.)
It was under one of these subheadings that I found what I had in mind and discovered that it was on sale! (I am not going to tell you what I did find because the recipient might see and that would ruin the surprise.)
From that point, I put the item in question in my shopping basket and went on to check out. Check out is easy and quick.
I like Williams Sonoma. I like their web site - as a rule -but I do not like having to go looking for the sales items when they should be easy to find. After all they are on sale because the company wants to get rid of them - right?!
So now I am weighing issues. The regular shopping areas are easy to use and breakdown into understandable cooking categories. The photos are clear and you can have no doubt about what you are ordering if you look at the photos. The quality of the merchandise is excellent.
On the other hand the sales information - or lack thereof - is guaranteed to make me nuts.
While the rest of the web site is easy to use, finding the sale items is much harder than it has to be. If I wanted to go through the entire inventory, I would go through the catalog and order on the phone or trot down to the store and look at everything in stock.
I am glad I bought what I did but I don't plan on using this web site again for anything but item specific shopping.
Recommended:
Yes
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About the Author
Location: Boston, MA
Reviews written: 341
Trusted by: 172 members
About Me: Just started a new job...I'll be writing again soon.
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