Zinio user experience is somewhat less than wonderful.
Written: Sep 09 '08
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Getting digital delivery of magazines to your PC or Mac is not a bad idea . . . at least in theory.
However, I must say that my experience with Zinio from the UX end of things has been less than wonderful. First, the Zinio reader is very slow and painful to use, crashing about 50% of the time. Second, the online database does not do a very good job of keeping track of issues to download. Many issues mysteriously disappear or become otherwise unavailable. Third, there is no apparent way to easily cancel a subscription. The user must wend his/her way through an iffy FAQ section, then employ an interface that is obviously more of a bug tracking system than a true CRM tool. Along the way, you are warned that you may need to 'cancel directly with the publisher.' Of course, no contact info is given to do so. I filled in the blanks with no expectation of success - however, did get a cancel confirmation email within seconds.
Finally, I tried to cancel my Zinio account altogether. This had been the last of several attempts to control subscription and account information on my part and I didn't want to waste any more time on such a poorly designed application. After more online misdirections, I called customer service, got disconnected twice, and finally got a very helpful person who helped me cancel my account. Total time this go-around? Just under 40 minutes.
Recommendations: Put an unsubscribe link in the new issue notification email. Put an account cancelation button in the account settings area. Tune up the Zinio reader for speed and stability.
Overall, I love the idea of Zinio but feel that the company needs to work on both the User Experience and the User Interface sides of things to make it worthwhile.
Recommended:
No
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clearink
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