Advice for new reviewers in Online Stores and ServicesMar 27, 2011 (Updated Mar 29, 2011) Write an essay on this topic.
Popular Products in BooksThe Bottom Line I hope this helps. I'm going to link it into my profile.
Since recently becoming an Advisor for Online Stores and Services, I have noticed that there are three errors that are often made in this category.
Probably the easiest error to make is to devote most of the review to the product that was bought. Of course, the satisfaction with the product should be part of the review, but the review is supposed to be for the store.
Another mistake that is often made is to review an online store when the transaction was actually done by telephone. Customer opinions of stores are valuable but, if the purchase was made by phone, the review does not belong in Online Stores and Services.
Another error that is frequently made, and is fatal to the review, is including employee names in the review. This violates Epinions terms of service, and is unfair to the employee, who is usually just doing his or her job as he or she was trained to do it. What do I mean by “fatal to the review?” Including employee names will likely garner the review many Not Helpful ratings. Not Helpful reviews are not visible to the public, and those reviews also do not earn anything for the reviewer. Employees can be mentioned by their job: "The sales representative was very helpful," "The agent was rude," "The website's creator is a known expert in the field."
So, what should be in a review for Online Stores and Services? Every rater has his or her own expectations, but I can tell you what I look for.
What does the website sell? While the website name might make their inventory obvious, some do not, and some carry what the name implies, plus other things not easily guessed.
Is the site, including the search function, easy to navigate? Can you find what you are looking for?
Are the products described well? This includes verbal descriptions (size, weight, color, material/ingredients, varieties) as well as good images of the products.
How are the prices? Comparisons to other websites and/or brick-and-mortar stores are useful.
What is shipping like? Some sites have good product prices but then charge an arm and a leg for shipping and handling.
How do they ship? Are there options, with different speeds and prices?
Do they deliver promptly?
Do they package items well?
Do you get the quality and quantity you ordered?
If you questions or problems, what is customer service like?
As with all types of product reviews, the review needs to be written well, including spelling, grammar, and punctuation, without unnecessary bolding or italicization.
Describe why you liked or disliked the website.
Please keep in mind that the review is of the site, not the products only or one unhappy or wonderful experience with the site.
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