It happened! After many years of fine tuning out the tasteless, mind numbing, seemingly endless, downright dumb commercials we put up with each time we sit down to view a T.V. program, I let one slip into my subconscious and incubate there.

I can just imagine the images and text floating around until they came to the front of my brain; knock, knock, anyone listening?

And my mind replies: Hhhhmmmmm..... maybe I should think about giving that "New and Improved" product a try.

Maybe I DO need a new automatic dishwasher detergent, after all, it now cleans better and has a super sheeting action so no more spots!

And wait! Instead of a boring powder or liquid, I can now move forward into the 21st century and try the new tablets!

There's more! I received a coupon in the mail for this very product. How could I pass up this terrific offer?

And so... off I go to my local Wally World and make my new purchase.

When I get home I can hardly wait to try it out. I open the box and to my surprise, my new and improved tablets are individually wrapped, how cute. After numerous tries to open the plastic wrapper(which I might add is some new test material that could probably survive a nuclear war) I get it open and simply drop that baby in the dispenser, punch in the proper settings, and we're off.

Later that evening, I check out my newly cleaned, spotless dishes. WRONG! They were dirty! How could this be? The logical part of my brain starts a subtle giggle.

There on the bottom of my dishwasher was a wet lump of cleaning gunk!

Logic is now laughing hysterically. As I ponder over the whole situation, I come to the realization that I was sucked right into this marketing ploy.

Was I happy with my old detergent? Yes. Did I need to switch to the latest fad in dishwasher detergents? No. What did I accomplish? I wasted my money, water, electricity, gave the tablets away, and had to go out and buy my old reliable brand.

And how did this whole mess get started? A commercial. One of hundreds that bombard our sometimes tired brains everyday, and suck us right in!

I apologize to any marketing students or executives. I know this is how you make a living, and once in a while a commercial will make me sit up and take notice, but rarely. My favorite button on the remote is FF.

I was once told by a dear friend, in college at the time, that I was a marketing students nightmare!

P.S.- the above was enhanced for your reading pleasure. Actually, I hate housework and dirty dishes.... would rather spend my time on epinions!



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