Commercials aren't all that important to the consumers but to the big broadcasting companies they mean alot, I mean without advertisements they're shows wouldn't be shows. But the main thing that bothers me about commercials now is that they are starting to use light profanity in commercials. Which i think is tasteless soon they will be slapping a rating on everyday commercials. If you have children you can tell them that they can't watch certain programs or movies because of the rating of that particular program. But you can not avoid commercials you and your child could be watching saturday morning cartoons one morning and one of these commercials come on. How do you avoid that, it is getting closer to superbowl time which means the best commercials will be airing. But will they be ruined or will they be funny as always, I don't think that promoters need to have this light profoun language in their advertisements. The good old catch phrase is good enough for me. The Bud frogs/ bud lizard is a perfect example of a good commercial. I think they should stop with all the pointless language in these commercials



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