E-Trade: not the best option
Written: Apr 13 '00

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Though I mainly use Ameritrade for stock trading and Schwab to hold my mutual funds, I was persuaded by an E-Trade promotion -- a frequent-flier-miles giveaway, I think it was -- to open an additional online brokerage account. In predictable ways, E-Trade is inferior to Schwab: less professional and far, far more difficult to get help by phone (a 45-minute expected wait time!). But it also is inferior to Ameritrade, which, whenever I've felt the need to complain about any aspect of its service, has rapidly moved to rectify the situation. Ameritrade customer-service personnel have also been quick to respond to questions asked online. E-Trade reps, on the other hand, have provided answers that were almost comically off the mark -- and even those have come after days upon days of waiting. E-Trade may be wise in evolving beyond brokerage services to investment banking and, through the acquisition of Telebank, online consumer banking, but its inclusion of news links, etc., on its main page just seems silly -- especially for a site that already has more than its share of problems with download speed and technical glitches.
Recommended:
No
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About the Author
Location: San Francisco, Calif.
Reviews written: 7
Trusted by: 3 members
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