Insightful, Intellectual
Written: Jan 18 '00 (Updated Apr 03 '00)
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Product Rating:
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Pros: a hodge podge of meaty tech articles, stats figures and charts are great
Cons: some articles lack meat/insight
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| kornell_911's Full Review: Red Herring Magazine |
And the winner is....Red Herring! Woohoo!
Red Herring tops all other business/tech magazines in its class --Industry Standard, Fast Company, Silicon Valley Reporter, etc.-- by combining a slew of tech articles (written by those at the forefront of their respective fields: CEOs, VCs, PhDs, early adopters, etc. about topics ranging from network/Internet technologies, B2B, C2C, B2C, hot IPOS, "telco", to software, etc. etc.), tech investing advice (mainly on pure internet plays; lots of charts and graphs), and pretty nifty, creative advertisements (funny to see investment banks with their trophy tombstones vying for key advertising space..)
Red Herring attempts to provide a certain, lively perspective on the forces that are guiding our new Internet economy. And, indeed, the magazine accomplishes its intent, having the knack of informing and stimulating the minds of the readers -- from the Willie Loman to the Bill Gates, and anyone in between.
What I Like
--Content is rich and varied. Many of the articles (RH does a great job with new technologies and IPOS) are less than two pages in length, but they do engage and stimulate the reader (me, in this case). I find some articles simply mind-numbing, engaging. Take for example January's 2000 issue with the article "The feds, not the Fed, are the problem" where the writer states that the ill effects of the federal government's anti-tobacco suit is likely to be far more important than what the Fed does or says about short term interest rates. (paraphrased)
--Contributed writers are experts in their respective fields. Their arguments, although sometimes controversial are backed by substantive evidence, facts and figures, etc. The monthly editorials especially the EIC's very own angler section, are engaging. Also, the IPO news, insight and info section is top notch.
--Organization: Red Herring organizes certain sections with 1/4" color friendly combination tabs. These tabs, located on top of the magazine's pages help in readability, navigability. The sections are split into a features, forward, briefing, and investor section
--Tech investing section is almost flawless. The stats, figures, models are interesting. Not many other magazines specifically chart tech companies. Red Herring sets aside a significant portion of their magazine (albeit in the back) comparing tech stocks (lots of IPOS as well), sectors, indexes, and the like. The magazine lists its very own Tech 250 Top Gainers and Losers, IPO 100 Top Gainers and Losers, and the like.
What I dislike
--Because the magazine tends to be concise, it's product reviews lack an in-depth content "punch". In the Jan 2000 issue, their Diamond Rio's MP3 was not backed by much research, product comparison, price comparison, etc. Just a "go out there and buy it". ....Then again, Red Herring is not a Consumer Reports-ish, PC Magazinish type of magazine.
--Although it is a pure-play business tech magazine, Red Herring does not offer a tech current events section (something a la Time, Newsweek, etc.). That is to say, you can pick up an issue from a couple months ago and think it was the most recent issue. Then again, RH is a tech magazine, not a weekly news magazine. And, similar magazines also do not offer this kind of up to date news.
However, RH's award winning website <redherring.com> provides a plethora of the latest news and info. They also have a weekly newsletter which is worth the subscription (free, I believe)
OVERALL
Red Herring will consistently rank among the top, if not the top, magazines in its genre. The monthly magazine (priced at 4.99 an issue or 39 bucks for 12 issues OR $29 if you sign up at their website right now:https://www.redherring.com/service/circ/subs_WA.html) provides interesting articles and commentary about most anything dealing with technology. If you want insight on the happenings of the future of our economy, look no further than the present: Red Herring. It will teach you a thing or two. Pick it up. Highly Recommended
Recommended:
Yes
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