Designed to be user-friendly, fun, and convenient, as well as featuring CASIO's renowned EXILIM Engine with Anti Shake DSP, these offerings are intended to introduce the ease and enjoyment of high quality digital photography and world-class performance to anyone, anywhere. The EXILIM digital camera series represents the culmination of CASIO's core technologies, combining cutting-edge miniaturization and digital expertise with state-of-the-art photographic capability. As with all digital cameras in the EXILIM series, the new EXILIM ZOOM models feature CASIO's EXILIM Engine, an image processing module that delivers high quality images, quick operation, and low power consumption, all of which have made EXILIM the camera of choice for many users the world over. These latest models feature the Anti Shake DSP, which reduces blurring caused by shaking hands or moving subjects, while the Auto Macro and Quick Shutter functions ensure that photos are properly focused. High Sensitivity Mode produces clear shots with a bright background without the flash, even when lighting is dim. The EX-Z10 features 5.0 megapixels and 28 scenes BESTSHOT. For enhanced user-friendliness, the mode dial and easy mode menu use simple icon images that make picture taking a snap for beginner digital camera users. The EXILIM's emblematic quick start-up is further made convenient with easily accessible DIRECT ON buttons that enable fast start-up for quick shots and photo viewing. This new model run on AA batteries and has an AV out port allowing quick and convenient image viewing on televisions. Each camera has a 2.0-inch TFT color LCD display as well as a standard optical viewfinder, a 3x optical zoom, and VGA (640x480 pixels) size video recording capabilities. Of course, EXILIM standard features, such as short release time lag, allow pictures to be taken almost instantaneously, so you never miss the important moments. For those who want to enjoy more ambitious photography, these cameras support manual settings such as adjustable shutter speed and aperture for creative photo experiments, satisfying the needs of aspiring minds. The EXILIM ZOOM EX-Z10 cameras are designed to bring the fun and convenience of digital photography to people everywhere with user-friendly features that are true to CASIO's tradition of cutting-edge technology, intelligent functionality, and high-quality photography.