We want a simple approach in an energy barnot complicated formulas or gimmicks. Dont you? Its just an approach that makes sense.CLIF BARS are a great-tasting, convenient source of energy for any activity.Natural ResourcesTo perform at your best, the last thing you want to put in your body is a synthetic product.Thats why we believe in using healthy ingredients, such as organic rolled oats, organic roasted soybeans, organic milled flaxseed and organic soy flour. All 13 CLIF BAR flavors are made with 70% organic ingredients. Nutrition for Sustained EnergyWith a mix of carbohydrates, protein, and fiber, CLIF BAR is a moderate glycemic index food. What does this mean? Basically, you'll benefit from a steady increase in blood sugar levels followed by a gradual decline (sustained energy!).