Who else but Sony could provide such an affordable camera in such a uniquely Sony package? Stylish, high-quality design, and feature packed, DSC-P30 offers more than your basic 1.3-mega-pixel camera. Offering 3x optical and 6x precision digital zoom, DSC-P30 allows you to get up close and personal with your subject with high-speed auto focus illuminator that allows positive focus in the dark. Discover the benefits of "going digital" thanks DSC-P30. Enjoy and edit your vibrant images and MPEG movies on the LCD screen with the help of the easy to navigate menu bar. Store hundreds of photos at once with the Sony Memory Stick. If only one thing fits in your pocket this weekend, it should be a Sony pocket-sized digital camera.To enhance the enjoyment of capturing digital image, the new Cyber-shot model is equipped with the advanced Clip Motion recording mode. Users can make animation and save the file in Memory Stick by simply pressing the shutter button. With the Clip Motion function, images captured will be converted to animation and up to 10 images can be connected as continuous frames with 0.5-second playback intervals. Besides, four digital picture effects (negative, sepia, black and white, and solarization) as well as digital still camera settings like EV setting and white balance can be added in various frames. In addition, a new Long Time MPEG movie-recording mode allows continuous shooting of MPEG video mail. By enabling non-stop recording for as long as your digital storage space lasts, MPEG Movie EX makes a video camcorder out of your digital still camera. It features cue, play and rewind functions plus a mode allowing longer clips to be split into shorter segments. This model also features the revolutionary "Print Image Matching" technology that helps produce print out fully reflecting the original excellent quality digital images.