Your first step into Sony's world of Cyber-Shot digital photography. Built with Sony's typical care and attention to detail, the DSC-S30 is Sony's starter Cyber-Shot model. Complete with all the quality features, it also comes equipped with Memory Stick, USB port, optical/digital zoom, MegaPixel Super Advanced HAD CCD and the unique "dancing" Ex Bright 2" LCD that makes difficult, creative camera angles and self portraits simpler than ever before. And, as the S30 really gets your creativity going, it also has the power to go the extra photographic hours that only Sony's Stamina power management system and InfoLithium batteries can provide. It's a superbly designed, rugged little package that will keep up with you as you explore Sony's world of digital photography.