Absolut Vodka: The Choir Boy Sings, Absoluuuuuuuuuuutley Heavenly
Written: Mar 20 '02 (Updated Mar 21 '02)
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Product Rating:
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Pros: Clear good tasting vodka especially when chilled.
Cons: May promote its product too well.
The Bottom Line: Absolut and I have a history together. If it was bad we wouldn't have one (Long's brand Vodka and I don't have a history!). Good vodka overall.
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| lynus's Full Review: Absolut Vodka |
There was a time where I was virginal. The type of guy who had never ridden in a taxi, had never tasted a Pop-Tart, a young teenager that didn’t know that a “screwdriver” was an alcoholic drink. That all changed on St. Patrick’s Day 1995. By that time I had ridden in a taxi at 2am driven by a guy also named Eric, my friends introduced me to a box of Pop-Tarts at Costco, and I tasted my first alcoholic drink – if you excuse the Budweiser beer my Dad gave me at the age of 6 (don’t worry, it was there that I first decided that beer wasn’t for me). On St. Patrick’s Day 1995, I tasted a screwdriver (it wasn’t until later on that I learned exactly the proper way to make one – that’s another story in itself!) – made with Absolut Vodka.
Flash forward no more than a year later and you would see me acting like a secret agent secretly pulling magazines off the library shelves at McHenry Library. Why? Because they were full of Absolut Vodka advertisements. The craze took over. Here I was, along with my friend, using an exacto-knife to steal precious historical advertisements. I’m coming clean here. Absolut Vodka ruled my existence in college. A strange, criminal, coming of age drama that I’ll always remember and cherish, even if it’s far from my current moral law-abiding choir boy beliefs.
The GOOD –
Absolut Taste. Absolut Vodka has a clear refreshing taste only one that can properly be enjoyed if the bottle comes straight out of the top most shelf in your freezer. Absolut Vodka is not to be enjoyed straight from the bottle if it has been sitting next to your wall heater. Unlike Skyy Vodka or any local inexpensive brand found at your local store – Absolut Vodka goes down smoothly without any aftertaste or “grainy” sensation that normally accompanies vodka. All that being said, I’ve normally enjoyed Absolut while mixed with other liquids. I am, the wrong person to ask for a definite answer on which type of vodka is best when served in a glass accompanied by no other substance.
Absolut Price. There was a time where you’d find that I had no complaint on how much it cost to purchase a bottle of Absolut Vodka. If it took $10 here and there each Friday afternoon – before the big party – I was game. Then the real world set in. Absolut Vodka is expensive. Nowadays I search for the “club card prices” and more times than not, I find that Absolut Vodka doesn’t partake in such bargains. A standard bottle costs around $15 to $18. A larger sized bottle will run your grocery bill up to $26 – and that’s the cheapest I’ve found. Many times Costco or Sam’s Club has the larger bottles at a discount – but once you have left the college scene it’s hard to imagine a need for that much vodka – or the possession of a freezer large enough to store it. Life after college means leaving enough room for ground beef, chicken, Weight Watcher’s entrées, ice-cream, and just about anything else you can imagine a “family” would shove into their freezer. Life just isn’t the same.
Absolut Ads. Be it odd, but Absolut Vodka has made quite a stamp on my life simply because of the breath of advertisements they have employed in recent years. Some person came up with an idea to simply feature the Absolut bottle in every print advertisement ever published by the company. The result has been Absolut this and Absolut that. So much in fact that even I have come up with my own personal Absolut ads. There’s “Absolut Smoke” a picture of the bottle being formed in smoke emitting from a cigarette (cigarettes and Absolut Vodka go hand in hand in college), a picture of an old computer disk where the “trap door” is in the shape of an Absolut bottle, a chimney on top of a house in the shape of the bottle, and many more. I never envisioned that my creative ideas would be used by the Absolut company – but still, it was a show of my creative abilities – especially in the company of other like-minded vodka drinking college individuals.
Absolut Choice. I’m a plain sort of guy (I write this as I sit in my 8-ball pajama’s). In my limited drinking experience, I’ve stuck to plain old Absolut Vodka. There was a time where I experimented with making a Bloody Mary with Absolut Peppar – and let’s just say that I Absolutely don’t want to remember it. But, just in case I ever want to – Absolut is available in four primary forms. Absolut Citron, Absolut Mandarin, Absolut Peppar, and Absolut Kurant. For the brave enough souls you can also find regular Absolut Vodka in 100 proof form. It will add that additional kick to any drink in case you are ever in the need to have one.
The BAD –
Absolut Moderation. As is the case with any alcoholic drink – even Shirley Temple’s – always remember to drink in moderation. The problems I’ve always had with Absolut Vodka, at least while in college, is here are a bunch of student unwinding from stressful classes and enjoying their parents hard earned cash on a semi-expensive bottle of alcohol. Even students need to learn moderation. Something of which I had to learn the hard way.
Absolut Ads. Both a GOOD and a BAD. I’m at the point in my life where I can clearly see that Absolut Vodka advertises in such a creative way that it could in fact draw under aged drinkers to the product. At times they use models, celebrities, and other creative ways to draw consumers to purchase their product. Granted, unless Absolut Vodka has an ad showing Britney Spears or the stars of the Veggie Tales – they are at least excused legally and in my position morally from any suit in regards to their advertisement practices. But just as a under the table warning – be warned that Absolut employs a very creative and successful campaign that has worked for years and continues to work – and that success could draw young adults to explore their product more frequently.
The BOTTOM LINE IN OVER 30 WORDS –
You probably could tell by this point that I love Absolut Vodka. I’ve loved it from the very moment that I encountered its beauty. I haven’t had it much since I graduated from college – but during those times it was a figure on my cheaply designed dorm bookshelf. I used to collect Absolut Ad’s religiously even cutting them out with an exacto-knife and storing them in plastic sheets. I’ve always enjoyed the taste of Absolut – including its multiple forms – even if Absolut Peppar led to a rather uncomfortable night and early morning experience in the my co-ed bathroom. For the price Absolut Vodka is a great choice for any bar owner. Plus if you ever really get into the mood you can purchase Absolut Tip Jar, Absolut Bar Mat, Absolut T-Shirt – and just about anything in existence since it’s bound to have the Absolut logo attached to it (just check out eBay!).
Well time for bed. I’m going to go cozy up to my Absolut pillow. Halleluiah!
Recommended:
Yes
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Epinions.com ID: lynus
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- Top 200 |
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Location: Las Vegas, NV
Reviews written: 584
Trusted by: 169 members
About Me: Slowly trying to get back to the thick of things.
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