Bass Ale is the #1 imported ale in the US

I was made a pretty happy fellow when my local 7-11 convenience store started carrying Imperial Pints (19.25 fl. oz., U.S.) of Bass & Co. Pale Ale for only $1.99 per bottle.

Bass is not just a brewery... or, I should say, it no longer “is” a brewery. Bass is a multi-corporate conglomerate that owns hotel and resort properties, it owns over 3000 restaurants and pubs, but it no longer owns the Bass brewing business -- having sold all of its brewing interests to Interbrew sometime in August, 2000.

Interbrew, based in Belgium, is the world's second largest brewer. It sells over 100 lagers, premium beers, and specialty brews in over 100 countries. It’s Canadian subsidiary is Labatt Brewing producer of Canada’s most popular beer, Labatt Blue, and the one Canadian brewer with exclusive rights to sell the World’s most popular beer, Budweiser in Canada. Alas, things in our global economy sometimes don’t work out very well: UK regulators have recently declared the Bass deal anticompetitive and have since ordered Interbrew to find a new buyer for Bass. I am afraid I don’t have enough Euros on hand at the time present, so I guess I will slowly buy out Bass on a bottle-by-bottle basis.

Well, that being said, I don’t think that any changes in the brewing of Bass & Co. Pale Ale are going to occur anytime soon, but who knows.

As for the beer, this is a medium-bodied and slightly fruity ale that is not very bitter. It pours with a light amber color, a moderate amount of carbonation, and has a nice big foamy head. Some diacetyl aroma and a fair share of buttery diacetyl flavor in the finish.

This is a good quaffing ale to enjoy after a hearty meal. Goes great with a Fatburger served with Fat Fries.




Recommended: Yes