Pros: Moisturizes, prevents stretch marks.
Cons: Expensive, strong smell that may not fare well with pregnant women.
When I found out I was pregnant, I immediately started looking for something to prevent stretch marks. Every woman in my family got big, angry-looking reddish purple stretch marks during their pregnancies and I kind of resigned myself to getting them as well, especially since I already had stretch marks on my upper thighs from weight loss. But I decided to use Bio Oil on my belly twice a day anyway, because I figured it couldn't hurt. Well, I carried to term (40 weeks exactly), gained 40 pounds, was HUGE, and didn't get even one stretch mark. I'm not claiming this is a miracle product or that it would work for everyone, but it did the job for me. I would consider it an above average skin moisturizer.