Pros: Informative. Great story. Good topic.
I have seen it many times before. Customers will choose to purchase from one company over another one, even though the one they choose costs more. It always puzzled me. Do the ones who charge more actually provide the better service? Are the ones who charge less incompetent? What made the customers choose to pay more over paying less?
I like to read but lately have found myself picking up books on business. I came across this magazine called Success Magazine which I think is an awesome read and in it, the Editor-in-Chief Darren Hardy always seems to have some interesting books listed. One of them was a book called “Getting Naked” by Patrick Lencioni.
For one, I though to myself, “why would a book about getting naked be featured in Success Magazine?” But when I looked at the discussion on the book, I found out that it was a business fable and was interested in knowing more about it. So I got it.
Patrick Lencioni is a really good author. He writes with a lot of heart. I was surprised at how much this book resonated with me. He takes readers on a journey of language and meaning, but in a different way. Instead of spelling out what getting naked in business is, he calmly discusses it in a story about a particular man named Jack, his company, and their customers.
Like many in the world today, Jack is a business man in corporate America that is going through a corporate merger. This is a topic that many can relate because in this unstable economy, corporate mergers, restructuring and layoffs are things that we hear about in the news on a daily basis.
Apparently, many of the customers that Jack and his associates have been serving have decided to leave their company to go to the company which has merged with them who charges three times as much for their services. Jack is not only surprised but a little bit jealous, not really knowing the truth behind their madness.
“Getting Naked” with its 220 pages, white space and short chapters, discusses simple and informal approaches to serving clients in a story book format. The story is about business. It is about making everything in business count to the customer and not just for personal gain. It is about providing “naked service.”
“Getting Naked” is not a book about stripping off your garments and going before your customers in the buff, but rather it is about delivering your service with a naked purpose; to simply serve. If a service provider’s main goal is to serve a customer with total satisfaction, it must be welcoming. If you hold an attitude of who the client is, it will reflect in the attitude you serve them with. If you are nervous or dubious about what you are able to accomplish, it will be hard to hide that truth from people.
Patrick Lencioni tells a story that revolves around the idea of building the service around customer needs even if you are giving a little more of yourself than you would like. He made every word count and did a great job painting the picture of the corporate oasis, office space and even the conference room meetings. The story showed examples of both when business individuals treated their customers as customers and when business individuals treated their customers as colleagues or family members.
I got a kick out of reading this book. For one, I saw a lot of myself in many of the characters. I could relate to the book in so many ways. And some of the points that he made were so revealing and true that it made me want to read more.
I liked the fact that after the story was completed, Patrick Lencioni went on to discuss his corporation and how he came up with the concept of “Getting Naked.” I felt like more than just a reader of his book but someone he was really speaking to, guiding and coaching without putting me down, telling me exactly what to do, or telling me what I am doing wrong, but instead, telling me what he did to find success in business.
“Getting Naked” is an excellent read and I recommend it to people interested in building upon their business awareness. You might get looks and stares because of the title of the book you are reading; but I bet you it will do more than have people staring but interested in seeing for themselves what Patrick Lencioni is talking about. The risky title does have some appeal. But the content of the pages are even more intriguing. I found this book to be an enjoyable read.