Budweiser Black Crown

1 ratings (1 Epinions review)
Share This!
  Ask friends for feedback

Back in Black: Budweiser Black Crown

Feb 12, 2013
Review by  
Rated a Very Helpful Review

Pros:No adjuncts, smooth clean maltiness.

Cons:Needs more hops.

The Bottom Line: A better Budweiser.


Last spring, Anheuser-Busch went on a mission. They launched Project 12, a challenge (as they say) to their brewmasters around the country to come up with a new, bolder Budweiser beer. Their brewmasters responded, and the resulting beers were offered up for sampling at special events at Anheuser-Busch breweries. Last fall, four were selected from the 12 and sold 3 bottles each in a “Project 12” sampler pack.

The ultimate goal of Project 12, however, only became clear in early 2013, when one entry from the Project 12 sampler was selected above them all. An all-malt amber lager with a darker hue than your average megabrew, the beer was named Budweiser Black Crown and released to the public in mid-January in six-packs, 22-ounce bottles, and on draft.

Clearly, Anheuser-Busch is addressing the ever-increasing demand for flavorful, quality craft beers with Budweiser Black Crown. That’s not to say that Black Crown is anything like a microbrew: it isn’t. Still, it is a step in that direction for the once-icon of the American brewing industry.

Microbrews and craft beers, along with resurgent regional brewers like Yuengling,  have clearly been eating into Anheuser-Busch’s market share. Sales are down drastically on beers like Michelob, almost to the point where it is a non-entity. People are trading up, and drinking better beers like Samuel Adams or locally brewed specialties.

In fact, Budwesier Black Crown isn’t all that new an idea from Anheuser-Busch. Several years ago, the brewing behemoth launched an all-malt Michelob beer that tasted not all that dissimilar to Budweiser Black Crown. And why should it? The two are really only the same old American lagers minus adjuncts and with an extra dash of specialty malt. To be fair, Black Crown is a little higher in alcohol content at 6%.

Budweiser Black Crown pours to a bright golden orange color with a thick creamy head and a slightly biscuity malt nose that also holds a bit of green apple. Sipping, I get a light hint of caramel and toasted malt up front and a bit of creaminess, too. The label touts the smoothness of the beer, and I do get that in the texture as well as the flavor. That makes this a beer with more flavor than classic Bud, yet still a high degree of drinkability.

Towards the finish there is some of that acetaldehyde green apple aroma I picked up in the nose, the hallmark of classic Budweiser. It’s clear Anheuser-Busch wants drinkers to know they’re drinking a Bud. Like classic Bud, Budweiser Black Crown is also Beechwood aged.

So what’s missing? The hops, of course. The beer is still sorely lacking in the hop department, even if it does have a much better malt profile than any Bud beer I’ve ever tasted. That’s by design, of course; the idea is to give Bud drinkers something to step up to without scaring them away at the same time. This certainly isn’t a beer craft beer drinkers will flock to.

Unlike all-malt Michelob, Budweiser Black Crown has the luxury of sporting the Budweiser name. That’s not a guarantee of success, of course; witness Budweiser Select and Budwesier American Ale if you don’t agree. Look for a large marketing campaign to improve the odds here, with a kickoff during this year’s Superbowl. There is a degree of risk here, too. Once Bud drinkers get a taste of Black Crown, what’s to stop them from going to Yuengling or Samuel Adams Boston Lager from there?

All in all, though, I’ll admit that Budweiser Black Crown is a step in the right direction. It’s a better beer than Budweiser, and reasonably priced at $6.99 a six-pack.


Recommend this product? Yes


Share this product review with your friends   
Share This!


Related Deals You Might Like...

Budweiser Bud King of Beers Adjustable Cap

Budweiser Bud King of Beers Adjustable Cap

Style: 20672876,Color: Black/Red,Made of 100% Cotton, Woven,Adjustable,Relaxed Fit,Low Crown,Normal BillStyle: 20672876,Color: Black/Red,Made of 100% ...
Lids

$19.99

+$4.99 shipping
Chase Authentics - Kevin Harvick Budweiser Geo Flex Hat - Black/White, Flex Fit

Chase Authentics - Kevin Harvick Budweiser Geo Flex Hat - Black/White, Flex Fit

Celebrate your Kevin Harvick fandom with this Sponsor Logo Geo hat! Head out to the races with your sights firmly set on watching Kevin Harvick win th...
Nascar.com Superstore

$27.95

+$6.99 shipping
Budweiser Metal 2 Shelf Portable Bar Table W/ Carrying Case

Budweiser Metal 2 Shelf Portable Bar Table W/ Carrying Case

Store Categories Doing business on eBay since 1999! Budweiser Metal 2 Shelf Portable Bar Table w/ Carrying Case Free Standard Shipping! Product Detail...
eBay

$199.95

FREE Shipping
Budweiser Ladies Attractive Cap&tee Set Size M

Budweiser Ladies Attractive Cap&tee Set Size M

Please Visit CBB GIFTS For Similar Items THIS LISTING IS FOR: ONE (1)BUDWEISER LADIES CAP TEE SET COLOR:PINK/GREY/WHITE C o l o r are presented with t...
eBay

$25.99

FREE Shipping
Budweiser Sleep Pants Black For Men Different Size Selection M, L, Xl

Budweiser Sleep Pants Black For Men Different Size Selection M, L, Xl

BUDWEISER Licensed Printed Sleep Pants for Men color: Black Different Size Variation Very Comfortable and relaxing lounge pants Details: Prints: Budwe...
eBay

$12.00

+$1.50 shipping
Men's Budweiser Black Camo Long Sleeve Top Size Small 34/36

Men's Budweiser Black Camo Long Sleeve Top Size Small 34/36

Brand: Budweiser Style: Long Sleeve, Two-Tone Shirt Material: Cotton, Polyester Size: Small Thanks for looking! Froo www.froo.com | Froo Cross Sell, F...
eBay
Men's Budweiser Hat with Bottle Opener

Men's Budweiser Hat with Bottle Opener

Find headwear at Target.com! Men's budweiser hat with bottle opener
Target

$16.99

+$4.99 shipping
Budweiser A & Eagle Spinner Card Cover - Gold

Budweiser A & Eagle Spinner Card Cover - Gold

These high quality Budweiser A & Eagle spinners will be the envy of every other player at the table. Plus, you can amuse yourself by spinning your car...
Sears

$16.99

+$6.95 shipping
Budweiser T Shirt Where There's Life There's Bud Mens Medium

Budweiser T Shirt Where There's Life There's Bud Mens Medium

NWT BUDWEISER T SHIRT WHERE THERE'S LIFE THERE'S BUD MENS MEDIUM Click to Enlarge Brand new with tags Budweiser T-Shirt.This has the king of Beers on ...
eBay

$19.95

FREE Shipping
Dart World Budweiser Wall Protector Kit 99983

Dart World Budweiser Wall Protector Kit 99983

Dart World 99983 Features: -Emblazed with the budweiser logo, the wall protector can be hung in a square or diamond to fit your style.-Budweiser brist...
Wayfair

$103.99

FREE Shipping