John Elway's Brew (Manly Write- Off)
Written: Jun 18 '03 (Updated Jun 18 '03)
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Product Rating:
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Pros: Smooth, easy drinking: Very low price
Cons: Only available in 30- packs and kegs
The Bottom Line: This is a decent beer product, better than other Coors products and a true symbol of masculinity
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| Bryan_Carey's Full Review: Coors Extra Gold |
“Without question, the greatest invention in the history of mankind is beer. Oh, I grant you that the wheel was also a fine invention, but the wheel does not go nearly as well with pizza”.- Dave Barry
Coors Brewing Company of Golden, Colorado, is one of the largest brewers in the United States and the world, producing millions of barrels of hearty brew every day to quench the thirst of beer lovers, provide relaxation for those under stress, and supply the necessary goggles for some people to copulate. Once just a regional brewer, Coors has expanded its presence all over the United States and the world.
Coors products are often synonymous with mountains and ruggedness. The company, after all, is headquartered in the state of Colorado and the company often uses mountains and rocky mountain spring water in its promotional material. Because of this, it was only fitting that I write my entry into the “Manly Write- Off”, hosted by Epinions members Hawgwyld and Joubert, on a Coors product. But I didn’t choose just any Coors product, I chose Coors Extra Gold, a slightly darker, slightly more tasty product from the Coors Brewery.
Basic Characteristics of this Beer:
Coors Extra Gold pours to a golden color with perfect clarity. There is no man- size head of frothy foam, like you get with other hearty beers. Coors instead chose to keep it simple, so all those thirsty men who drink this product can concentrate on the substance, the beer itself, and not get all fussy about foam or lack thereof.
Taking a good man- size whiff of this product let me know that the folks over there in Colorado intended for Coors Extra Gold to be more on the sweet side. The aroma reminds me of cereal grains, like corn, oats, and others, covered with a small amount of sugar and yeast, and then soaked in water. Not the greatest aroma I’ve ever experienced in a malt beverage, but not the worst either.
Taking a nice, big, man- size gulp, I found that the taste of Coors Extra Gold is sweet, with the taste of corn and yeast dominating. I could also taste (and smell) something similar to sulfur and paper, but only a little bit. The finish was mostly smooth, with very little indication of hops. The body is light to medium, with a little more character than Coors original or light versions.
A quick check into the statistics on this beer shows that Coors Extra Gold does, indeed, sport some man- size measurements. There are 148 calories in a 12 oz. serving, alcohol level is 5 percent by volume, and the carbohydrates total 10.7 grams- numbers that easily put Miller Lite, Bud Light, and other wimpy beers to shame.
Food Compatibility:
A manly beer like this one deserves to be paired with some manly food. With all those carbohydrates and calories, it only makes sense to stretch the limits even further by consuming Coors Extra Gold with something that’s loaded with even more carbs and fattening ingredients. It would make a nice addition to drink with meat- lovers pizza baked in a wood burning stove; a Double Whopper with Cheese and a greasy order of fries; even a heavy steak dinner (less than 70% lean, of course) with potatoes, biscuits and all the fixings. It’s also a decent beer to drink socially while in the company of other men talking about manly things. I wouldn’t be surprised if this is the beer served to the guests on the Man Show.
Final Thoughts:
Deciding on a product to review for this write- off was both easy and difficult. It was easy to choose the category. What else signifies manhood better than a glass of cold brew? I could have written about a lawn mower, a motor cycle, or some piece of exercise equipment. But what do all of the users of these products do after they are finished mowing, riding around, or working out? Naturally, they drink beer! So it was easy to choose a category. But then I had to decide on a specific beer product (and one that I haven’t already reviewed, which really narrows down the choices). I could have chosen some big, heavy, dark, thick and chewy brew, but I decided instead to go with good ‘ol American swill. And Coors Extra Gold seemed to fit the image of manliness quite nicely.
Remember those television commercials from years gone by that featured John Elway holding his bottle of Coors and singing its praises? Those commercials stand out in my memory because of their outdoor emphasis and because of Elway’s persona and his attitude toward the beer in hand. Elway gave the viewer the impression that Coors and being a real man were two things that go hand in hand. How could any red- blooded American male refuse a chance to imbibe a nice, cool bottle of Coors after watching a promotional piece by a two- time Super Bowl winner?
Getting back to the brew, Coors Extra Gold is a smooth beer that’s a notch above Coors original and Coors Light. Of course, that doesn’t really say a whole lot when you consider the taste of these other Coors products. It’s like saying that a sinus headache is more tolerable than a migraine. But seriously, Coors Extra Gold is better than the other two Coors mainstream products.
Another thing about Coors Extra Gold that will be pleasing to most beer lovers is the price. This product sells in my area (Southwest Ohio) for only $12.50 per 30- pack. That’s the equivalent of paying only $2.50 per six- pack, a price that cannot be matched by the so- called “premium” mainstream products of the other big brewers, Anheuser- Busch and Miller. But there is one bad thing about purchasing Extra Gold: it’s only sold in kegs or in 30- packs and only in cans. You can’t buy a six pack or a quart sampler. You have to show that you’re a real man and purchase this beer in bulk. Six packs and quart bottles are for wimps anyway, right? And cans give the drinker something he can use to showcase his manly ability to crush one on his forehead without leaving a bruise.
Beer is one of life’s essential ingredients. Like humorist Dave Barry has stated, beer is the greatest invention in the history of mankind. Think about those kids, thousands of years ago, who awed their parents when they concocted the world’s first malt beverage. While the pansies next door were getting all hot and bothered over inventing this round thing with spokes, these boys knew they had created something much greater. No ladies were allowed at this moment. It was a time for the young men to high- five each other and relish in their new invention- a product that would be treasured for centuries for its ability to alleviate thirst, enhance social interaction, and entice women into doing things they swore they would never do before.
That’s the magic of beer. And Coors Extra Gold is a monument to what being a man is all about: ruggedness, toughness, and lessened inhibitions. It’s defines the true meaning of manhood!
To read the contributions from the other participants in this write off, click this link:
http://www.angelfire.com/mb2/mypageontheweb/page9.html
Recommended:
Yes
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