Dunkin Donuts Finds A New Market
Written: Dec 20 '07
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Product Rating:
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Pros: Full-bodied, easy to swallow coffee. Now available everywhere.
Cons: None.
The Bottom Line: I would highly recommend Dunkin Donuts Original Blend to any coffee drinker that enjoys a mellow full-bodied non-acidic cup of coffee.
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| coldsteel7's Full Review: Dunkin Donuts Original Blend |
I have been a fan of Dunkin Donuts since childhood. I remember my grandfather bringing me dunkin munchins more than thirty years ago. The coffee he served at his house was probably Maxwell House back then. When I started drinking coffee regularly, dunkin donuts coffee was available for purchase at Dunkin Donuts shops.
Several months ago, I purchased a two and a half pound bag of Dunkin Donuts coffee at Sam's Club. I was surprised to see it for sale, in bulk at that. I have purchased Starbucks coffee at Sam's before, in a similar sized bag. The cost of Starbucks is slightly higher than Dunkin Donuts, but not by much. So really, picking between the two is more a matter of choice. I like both coffees, and decided to give the Dunkin Donuts a try. The Dunkin Donuts coffee was as good as I remembered.
Dunkin Donuts coffee has a full flavor, but is not quite as earthy as the Starbucks roasts. I hate to consider Starbucks as the gold standard considering Dunkin Donuts has been around longer. However, Starbucks has been marketing their beans aggressively...something Dunkin Donuts has only recently begun doing. Dunkin Donuts would compare to a mild roast from Starbucks, like the Breakfast Blend.
I received another shock last week, when walking through my local grocery store. I found one pound bags of Dunkin Donuts coffee for sale in the coffee aisle. It appears to me that Dunkin Donuts has launched a campaign to regain some of the market share that they have lost to Starbucks. The aggressive marketing and availability of Dunkin Donuts coffee may help Dunkin Donuts re-establish their toe-hold in the coffee market. The company recently announced that they are building 40 stores in my area, where we previously had just two. The expansion of their sales into retail markets indicates that this is a calculated effort.
The marketing at Dunkin Donuts also seems to have taken on a new look. The bags I used to purchase at my local Dunkin Donuts shop were brown...nothing special really. Now, Dunkin Donuts has taken to a bright orange packaging. The new stores that they have built in my area have a bistro ambiance. Dunkin Donuts has always had better pastries than Starbucks, but now it appears they are trying to get their coffee back into consumers' hands. My store also has an updated menu...they offer pizza and sandwiches, as well as donuts and muffins. They have also increased the availability of fu-fu drinks. I guess it was only a matter of time.
Fu-fu drinks aside, Dunkin Donuts coffee has a rich robust flavor that stands on its own. I do not take my coffee black, but if I did, this is one of the few types of coffee I could drink. Starbucks is just a bit too acidic and harsh for my blood. A plain old cup of Duncan Donuts coffee, doctored up with a bit of sweetener and some light cream is always a good start to the morning. Light Cream...that's another thing that sets Duncan Donuts apart. Many coffee shops offer a selection of milk, low fat milk and half & half. Dunkin Donuts splurges, treating you to light cream in your coffee.
Overall, I consider Dunkin Donuts bean to be among the best. Their roasters are fairly consistent, although I have had some skunk brew in the past. I would put Dunkin Donuts Original Blend on par with anything in Starbucks line, or comparable to Seattle's Best Coffee (which I prefer the best of the three). I would highly recommend Dunkin Donuts Original Blend to anyone who enjoys a cup of full-bodied coffee that isn't too earthy or acidic.
Recommended:
Yes
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