I have just found out that my S2 PRO has a yellow cast to most all images, i did a few tests on white balance vs my S3, the results were clearly that S2 neutral white balance has an overall yellow cast to it. So i use custom1 white balance for outdoor shots, by shooting a white piece of paper in the sun, that came out alot better and more neutral, truer colors. Also i use custom2 white balance for indoor in tungsten or neon light by shooting that same white piece of paper in any room lighting condition where you're ready to shoot a project without using flash.
I measured the neutral density in fotoshop cs3, clearly yellow channel density was too high on S2 neutral.
On the otherhand, S3 Auto white balance is dead on neutral. GREAT!.
On both S2&S3 i set color and tone at ORG settings, max sharpness, extend dynamic range , and 12mp. the results are awesome. I dont care for the STANDARD settings, it just boost colors cast to images..
I cant wait to buy S5, right now the price is still too high.
I've wrote a few reviews regarding image quality of Fujis vs Canon and Nikon. To make it short, i've sold all my Canon and Nikon gears, and stay with Fujifilm S series and Sonys, watch out for all new Sony DSLRs coming out soon.
Be Kool!

Recommended: Yes

Amount Paid (US$): 1250
This Camera is a Good Choice if You Want Something... Solid Enough for a Professional