Pros: Inexpensive fragrance that lasts.
Cons: No layering products available and it's a limited edition.
Gap markets Gap Individuals EDT sprays as his, hers, or yours scents, but I'm thinking let's leave Gap Individuals, The Artist, at hers. The Artist, by Gap, is a little too soft and floral to work as a unisex scent. If you look online at Gap's website you won't find a description for this particular scent in the Gap Individuals unisex line of fragrances, but the packaging describes The Artist as a blend of violet, amber, and musk. No surprises; this scent does indeed smell like a light musky floral. Although violet is a bit of a surprise because I think of violet as a "green" scent and The Artist is reminiscent of a creamier floral like oleander. The Artist isn't complex and the fragrance is almost linear with the musk base appearing within a couple minutes of application. I love Donna Karan Cashmere Mist and The Artist is similar.
Never one to bypass a perfume counter, even at Gap, I took a moment to smell the roses. I sniffed each of the Gap Individuals, expecting to like one of the other choices, but was immediately drawn to The Artist scent. Gap Individuals also includes: The Original, The Natural, The Visionary, and The Lover. Check out Gap's website for a description of fragrance notes and the personality traits each is designed to target. Without the benefit of testing in store, based upon notes I would have chosen The Lover, and based upon traits, I might have chosen The Natural. It's as scientific as fortune cookies and horoscopes but it's fun to find out if the one you think suits you is the one you'll actually choose!
From the start, I had two objections when I was sidetracked by Gap fragrance. First, I prefer to buy EDP which is more concentrated than EDT, but less concentrated (and less expensive!) than perfume. Second, while I trust Gap to turn out decent jeans, I didn't trust that whoever private labeled for Gap would formulate an EDT that would last. I expected The Artist to be overpriced and underwhelming. Spritzing, just in case, I wore The Artist home. I was pleasantly surprised the scent didn't evaporate and in fact a hint of it remained overnight. Good sillage too! With my first two objections overcome, I was sold and knew my day would include a return trip to Gap. The one thing I had forgotton to do was to look at the price.
I couldn't wait for Gap to open so I let my fingers do the walking and purchased it online, on sale, for a mere $14.99! Even at full price, $35.00 for 3.4 ounces, The Artist was a steal. At the sale price, I decided to buy four bottles and when I do the math, this is about what I'd pay for only 1.7 or less ounces of my usual suspects. I anticipate wishing I had bought more, and will probably nip that thought in the bud by purchasing more or trying a different scent. While this is on sale for $14.99 online, your local Gap may be priced differently. Currently it's $21.99 at my local store.
I'm always whining about packaging, so why stop here? I think to satisfy the unisex appeal, this bottle is a simple rectangle. Heavy, with simple lines, it doesn't really echo the fragrance. Not only that, but it's a bit squat and bulky to handle. (if your hands are too small to reach on octave on the piano, forget this spray bottle!) It's too big and lacks imagination but I'll overlook that since it smells great.
The Artist is a romantic scent, soft enough to draw someone in. It should appeal to women who like soft florals. Definitely recommend!