Herbal Essences Totally Twisted Curl Enhancing Shampoo (12 fl oz) Reviews
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Herbal Essences Totally Twisted Curl Enhancing Shampoo (12 fl oz)

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Herbal Essences Totally Twisted Curls and Waves Shampoo - Love the product, hate the packaging

Mar 19, 2008
Review by  
Rated a Very Helpful Review

Pros:Cleans without overdrying, leaves good curl definition and minimal frizz

Cons:I hate the packaging

The Bottom Line: The bottom line wants its shampoo to come in a bottle for grown-ups.


I have battled with my curly hair for, well, forever. Like most curly-heads, my curl pattern is never even and straightening every day is just too much of a hassle. With the advent of shampoos and conditioners formulated specifically for curly hair, I finally have a tool in my hair arsenal that deals with curls from the first step of the styling process. With a good shampoo, that styling process is much less complicated. Herbal Essences Totally Twisted is exactly that kind of shampoo.

Herbal Essences Totally Twisted Shampoo is translucent purple and comes in a perfectly functional translucent purple bottle with a press-to-open top. But......if I wasn’t so fond of the product, I would be completely turned off by the overly precious packaging design. The information on the bottle is worded as if the shampoo were talking directly to you. For example, this is the paragraph at the top of the back of the bottle:

”Are you happy go loopy? Happiness goes around. I’m essential to a curl’s life with a cleaning that’s totally springy. My formula fused with French lavender and jade extracts makes curls and waves smooth, lush and defined. For manageability crucial to curls, turn to my conditioner.”

Toss in some swirly fonts and random boldface and you have something truly cringe-worthy for anyone over the age of twelve. The use instructions begin with “use me” (and contain the phrase “have a lush moment with your curls”) and there’s a trivia question about bra size called “herbalhead games”. Really, for the most part, I don’t care all that much about packaging as long as it does its job, contains the product and lets me use it with relative ease. This does all of that. But I am no longer a preteen girl, I do not dot every “i” with a heart and the verbiage on this packaging makes me recoil with teenage PTSD. I have to say, Clairol, I hate this bottle.

But the shampoo, that I like. Enough that I’m willing (sort of) to overlook the perky packaging. I need about a quarter sized squeeze for my shoulder length hair. Herbal Essences Totally Twisted shampoo lathers very well and cleans without the need to repeat the process. The fragrance is light enough not to linger after my shower and honestly, I don’t even notice it anymore. That French lavender twist with jade extracts might do something, but it doesn’t overwhelm with fragrance. After shampooing with Herbal Essences Totally Twisted my hair is clean, but not dry. I don’t get that fried, tangled mop that I’ve experienced with other shampoos formulated for curly hair. I still need conditioner, but it doesn’t feel as though the product has stripped my hair of any and all natural moisture. If I use it without conditioner I do have a hard time getting a comb through my wet hair. I also struggle with static fly-aways when it’s dry and cold outside as well as some frizz. But I don’t consider that a problem with the shampoo – it’s simply the nature of curly hair. The shampoo does a good job promoting curl definition and even without conditioner doesn’t leave a terrible amount of frizz.

Despite absolutely loathing the precious and infantilized packaging, I really do like the results I get with Herbal Essences Totally Twisted shampoo. Clairol knows how to treat curls; I only wish their marketing department would figure out how to treat adults with their packaging design. I’m actually going to knock a star off the product for its insipid and moronic packaging. Good shampoo, revolting package design.


Recommend this product? Yes

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