Kirkland Signature Hydrating Moisturizing Shampoo (40 fl oz)

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Kirkland Signature Hydrating Shampoo: a great performer at a bargain-basement price

Sep 7, 2008 (Updated Sep 7, 2008)
Review by  
Rated a Very Helpful Review

Pros:Pleaseant scent, lathers well, great price, convenient pump bottle

Cons:bottle design makes it hard to fit in my shower caddy

The Bottom Line: This Costco generic shampoo performs as well as higher priced salon brands. It's a steal!


With the high cost of fuel and food, I'm on the constant lookout for quality beauty products that don't cost a fortune. One such product is Costco's Kirkland Signature Hydrating Shampoo. It performs well, has some nice ingredients, and for a pack of two 40-ounce bottles, it cost me just under $10! Now, how can you beat that?

Product Details

My only negative about this hydrating shampoo is its bottle. Of course, coming from Costco, where everything is packaged in larger sizes, you expect the bottle to be big. However, I think the slight curve to the bottle design is unnecessary and makes this big bottle even more cumbersome to deal with. Afterall, this is a generic brand and no one expects a fancy looking bottle. As it is it takes up most of the space in my small shower caddy. Without the curve, it would give me a bit more room. But at least it comes with a nice pump dispenser.

The shampoo itself is a clear gel-like shampoo. It's quite thick and not at all runny. Its scent is earthy and slightly sweet, but not overpowering and cloying. My husband uses it and finds it to be a nice unisex-type scent.

Kirkland calls this a hydrating shampoo, being that it's designed to moisturize and replenish. It contains wheat germ oil, along with sage, lemongrass, and kelp extracts. However, this is by no means a "natural" shampoo as it does contain sodium laureth sulfate and sodium lauryl sulfate, as well as parabens (methyparaben). If you're looking to avoid such ingredients, this would not be a good choice.

My family's experience

Since I got two huge bottles, I gave one to my boys and put the other one in my shower. While this has been a great shampoo for me, I probably would not get it again for my boys. Both of them have grown out their hair a bit in the last year, and with that, I actually noticed that their hair tends to be a bit oily. While it does get it clean, it seems that their hair gets oilier quicker with this sort of shampoo and starts to look greasy within a day (like most boys, they hate washing their hair more than is necessary). They obviously do not need a hydrating shampoo.

My husband and I, on the other hand, do suffer from dry hair. My hair is also color processed, so it especially needs a shampoo that can provide it with some extra moisture. I can tell from the moment I wash my hair with this shampoo that it fits my needs exactly. Because it is nice and thick, I don't really need a lot as it develops a nice rich lather that thoroughly cleans my hair without drying it out. I was a bit concerned that it wouldn't rinse out easily but that didn't prove to be the case, as I don't feel any residue. There are some days when I'm in a rush that I'll skip using a conditioner and my hair still manages to look good, without any frizziness or dryness.

I'm also pleased that I can still manage to wash my hair every other day. With some hydrating shampoos my hair feels dirty within a day, but not with this shampoo. It still feels clean and manageable, with lots of body.

Overall rating

Kirkland Signature Hydrating Shampoo is a pleasant smelling shampoo that cleans well without drying my hair. It was an extreme bargain as a two-pack, but even bought as a single bottle on Amazon for $6.59, it's a great deal and well worth it. Despite my little issue with the bottle design, I'm still giving this 5 stars.


Recommend this product? Yes

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