Maybelline Instant Age Rewind Eraser Foundation - Classic Ivory (Maybelline)

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Maybelline Instant Age Rewind Eraser Foundation: good idea gone bad!

Apr 20, 2010 (Updated Apr 20, 2010)
Review by  
Rated a Very Helpful Review

Pros:SPF 18, doesn't lay heavily in wrinkles

Cons:Greasy, caused breakouts, not enough coverage, no improvement in skin's appearance

The Bottom Line: The applicator sounds like a good idea, but the foundation is just plain wrong - greasy, not enough coverage. Save yourself the agony and skip this one.


Applying foundation is my least favorite part of my makeup routine, so anything that makes it easier would interest me. When Maybelline came out with their Instant Age Rewind Eraser Treatment Makeup with a sponge applicator tip, I knew I had to give it a try.

What Maybelline says about this makeup

Maybelline calls this a micro-correcting foundation that instantly erases lines and creases, as well as giving skin a lift. The secret, they say, is their concentrated formula with goji berry and collagen which instantly tighten the skin as well as improve its elasticity. The specially designed applicator, Maybelline claims, will further help smooth skin and help erase any imperfections.

Instant Age Rewind Eraser Treatment Makeup comes in 12 shades, all with SPF 18. I noted on the web site that the sponge tip applicator (or what they call "the Eraser") is protected with an anti-microbial system.

This foundation retails for around $9 to $12.

There is another foundation from Maybelline called Instant Age Rewind Radiant Firming Makeup with the same type of sponge tip applicator. I think the main difference is that that formula contains caffeine instead of collagen.

My impressions

I was pretty excited to use Instant Age Rewind.  When I first ripped off the packaging, I wasn't quite sure how to start using it. But soon enough I figured out that by twisting the top red portion of the bottle, I was able to prime the sponge applicator. I then proceeded to gently stroke my face with the sponge tip applicator. Easy enough. The sponge was just about the right size, with a diameter of about an inch. It didn't seem too heavy and applied the foundation in a nice even fashion. I just then blended it in with my finger tips.

However, I found the coverage not to my liking. It seemed way too light and didn't do a good job of covering some minor red spots and blotchiness in my skin tone. I will admit that it didn't lay heavily in my wrinkles and in that respect, it might be a good foundation for woman with mature skin who has no issues with discoloration. But sadly, the older we get, the more problems most women have with an uneven skin tone. It's a tricky thing to manage - getting good coverage without making wrinkles more obvious. I have found some good foundations that manage to do that. This is not one of them.

I also had problems with the way it felt on my skin. Although lightweight, it felt greasy and was easy to rub off, even if I applied powder afterwards. Now, I'll admit I didn't use the Instant Age Rewind primer as they suggested doing on their website. But I think many women don't. I have used primer on and off over the years, but most days I skip it. -- just one less step on busy mornings.

Over time, I also noticed that the applicator started to apply less evenly. It was hard to tell how much foundation was in the applicator. Sometimes I had too much, sometimes too little. Sometimes I primed it and too much got in the sponge.

My final issue with Instant Age Rewind is that it caused my skin to break out - not just once but several times. I finally got smart and stopped using it. Immediately my skin cleared up. I'm not sure if it was the oiliness of this foundation or possibly the applicator. Although they claim it's treated with an antimicrobial, I wondered if bacteria was building up in it because I haven't had breakouts like this in years.

Overall rating


I really have very few positive comments about this foundation, other than to say it won't make wrinkles more obvious. But don't expect much more beyond that. I didn't notice any tightening of my skin or improvement in elasticity. It also provides little coverage, it's greasy, and it made my skin break out. The applicator may be a cool idea, but I think it turns into a bacteria breeding ground and that's not good. 1 star.


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