It may say Bock on the can
Written: Dec 14 '00
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Product Rating:
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Pros: It's drinkable
Cons: Not a Bock, added rice, low in flavor
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| andaryl's Full Review: Michelob Amber Bock |
My first stop after work last night was at the pool hall. They are very mainstream in their selection but they did take my advice a while back in adding Boddingtons and Newcastle. However, having tried everything they had to offer I noticed an Amber Bock and figured I’d give it a try. It took 3 attempts for the bartender to understand what I was asking for. She was new, but I figured they probably didn’t sell much.
Having placed 5 singles on the bar, expecting that to cover the tip, I was surprised that the beer actually cost $5. It’s not an import after all and this place does sell draft Bud’s for $2.50. I later noticed when I was sitting down, a promotional poster with a big $3.50 written on it. To complain is not English, so I figured I’d let them keep the extra $1.50, I’d had a pretty good night anyway.
It was only when I got the can that I realized it was a Michelob product, Anheuser-Busch’s attempt to get on the back of the microbrew market. Ever the adventurer, I decided it was still worth trying out.
The beer pours deep brown and is very smooth and foamy with a good creamy head. It’s fairly sweet on the nose. The body and flavor were both much lighter than I expected. It is actually a sweet malty brew, with very little bitterness on the finish. I’m not sure how strong the beer is, but it certainly wasn’t as strong as a Bock.
I have to say this looks like another clever marketing ploy by Busch. The can is attractive and looks like a real ale and the name will surely sell the beer to many looking for something different. It’s also an easy drinker and could be viewed as trendy, especially for a Bud drinker.
With the Spaten Optimator of 2 days ago still in my memory it’s hard to think of anything good to say about this beer. It’s actually not what you’d expect from a Bock. In fact it’s not a Bock at all. This would be much better compared to an English ale. Overall it was too thin and pretty low on flavor. I shouldn’t forget to mention the rice, which Busch see as an essential additive. If they’re going to try and produce a premium beer, why do they still have to compromise with cheap adjuncts? Read the Reinheitsgebot guys.
Recommended:
No
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Epinions.com ID:
andaryl
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Member: Andrew Smith
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