Wet Air
Written: Jan 10 '00 (Updated Jun 27 '01)
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Product Rating:
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Pros: Less Filling
Cons: Doesn't Taste Great
The Bottom Line: Miller Lite might be less filling, but it's too light and too bland to bother with.
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| Bryan_Carey's Full Review: Miller Lite 2402b |
There are basically two types of bad beer: 1) The type that makes you cringe, triggers your gag reflex, and is difficult to finish drinking. 2) The type that is tasteless and boring. Miller Lite fits into the latter category. It is one of the weakest tasting beers on the market. It has a weak aroma, bland flavor profile, and thin, watery body.
Upon opening a can of Miller Lite and pouring it into a glass, you will notice that it has a good golden color, but almost no aroma of hops or malt. The carbonation level is low and there is almost no head of foam. The initial taste is bland and the finish is bland. It is very easy to drink, but why wouldn't it be? It is closer to a glass of water than any other popular beer product on the market. There isn't much aftertaste, but what little there is reminded me of the taste sensation that you get from chewing on a piece of paper. The alcohol level of this beer is 4.4 percent and there are 96 calories in a 12 oz. serving.
This brings up an important question: How can a product this bad rack up such a high level of sales? There is one, and only one, obvious reason: ADVERTISING. I see more advertisements for Miller Lite than any other beer. The advertising pops up all over the place- television, radio, billboards, sporting events, etc. I don't mind that Miller promotes its product through extensive advertisements, but one thing that that does bother me is the deceptiveness of the ads. For example, a current advertisement on television features two popular sports figures who point out that Miller Lite is made from choice hops. They probably do use a good hop variety, but they use it so sparingly that it can barely be detected. They probably use one part hops per million parts of water. Then, they have the nerve to say that this product is full bodied and a true pilsner beer. If you have ever tasted a true pilsner, you know very well that calling Miller Lite a true pilsner is like calling a Chevrolet Metro a high performance luxury vehicle. And referring to this beer as full bodied is an insult to any intelligent consumer.
Yes, Miller Lite is a truly weak excuse for a beer. It would make a great course study in the effectiveness of advertising, but not much else. If you feel the need for one but you don't feel like going to the beverage store, just pour yourself a tall glass of water, add a few drops of yellow food coloring, and sit back and enjoy. You won't be able to tell the difference.
Recommended:
No
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