For most people, the idea of going to Nobu is intimidating. Indeed, most that have heard of Nobu, have also heard stories about the fame of its owner and chief chef, Nobuyuki Matsuhisa. One of his chefs, Chef Morimoto has been featured on the popular Japanese food show Iron Chef as Iron Chef Japan. On this show, the best chefs in Japan have a one hour cooking challenge against the Iron Chefs utilizing the special ingredient of the day. Indeed, Mr. Morimoto's cooking and creative prowess is well demonstrated by his tremendous 90% winning record on the show. If Chef Morimoto can beat the best in Japan, imagine how good Chief Chef Matsuhisa is!!!

(Note that Chef Morimoto is no longer at Nobu. He's now in Philadelphia starting up his own restaurant. However, he does have plans to open restaurant in New York City and Los Angeles in the future so he may be back in town soon.)

Now onto the review:

Getting Into The Restaurant

Contrary to common belief, it is possible for anyone to get a reservation at Nobu. You don't need to be a movie star or a millionaire. However, you do need to be persistant. They open up their reservation book 30 days in advance so be sure to call when they open (10 AM) to get a reservation. Most reservations are gone within an hour so be persistant and don't be afraid to use redial on your phone!!

If you don't have a reservation, be prepared to wait for at least an hour. The restaurant is not by reservation only. If you are going by yourself or with one friend, you'll find that you'll be seated a lot quicker if you ask to be seated by the sushi bar. While you won't have as much space and you won't be face to face to each other, you will have a great view of the sushi chefs working their magic.

Food

While the food on the regular menu is undoubtedly excellent, I would recommend that most visitors stay away from it when going to Nobu. Nobu is truly a unique experience. Why have chicken teriyaki or California rolls at Nobu when you can have those dishes at any other Japanese restaurant in New York City. Go have one of their omakase menus.

Omakase mean chef's choice. You basically tell the waiter/waitress how much money you want to spend and if you have any special preferences, and the chef will make you a series of heavenly dishes. The omakase menu is not cheap however. It starts at $45 for lunch and $70 for dinner. There is no upper limit. More expensive omakase meals will not usually get your more dishes but rather dishes with more exotic and rare ingredients. The standard omakase dinner usually has about 8 dishes although that too can vary.

Some of my favorite dishes include:

* tuna and salmon tartare with wasabe and Osetra caviar
* rock shrimp tempura
* sashimi salad with Matsuhisa dressing
* squid pasta donburi
* new-style sashimi combinations e.g. scallops and truffles, cod and snow crab
* shrimp and lobster with spicy lemon sauce

but as I said, the menu changes all the time depending on what ingredients are available and what price point you've set. Be prepared however to try dishes that you've never heard or seen before but dishes that you'll love and always remember.

Drinks

The drink list is extensive with a wide selection of cocktails, beers, and sake. However, the wine list is relatively short and disappointing for such a good restaurant. Be sure to try some sake or some of the imported Japanese beers.

Service

The waiters and waitresses are ubiquitous, attentive, and knowledgeable. They welcome new diners so be sure to tell your server that you've never been there if you have any questions about the menu or the omakase.

Decor

The interior is spacious and romantic. Perfect for a business or romantic dinner. Probably not the place for a family dinner - the menu and atmosphere is not really appropriate.

Summary

A wonderful dining experience. Somewhat difficult to get a reservation but once you do, you'll be glad you spent the effort. A truly memorable meal in every sense. I'd keep going back if I could afford it. You will too.

Location
105 Hudson Street
New York, NY 10013

Phone Number
212-219-0500

Recommended: Yes

Kid Friendliness: No
Vegetarian Friendly: Yes
Notes, Tips or Menu Recommendations Omakase menu - the only true way to experience Nobu. Most things on the standard menu you can get at other Japanese restaurants. Make your experience at Nobu special and go with Omakase.
Best Suited For: Business