If you want to make money, Purple Cow is a must read!
Written: May 26 '03
Product Rating:
Pros: Tips really do work, Methods and Advice not found in other books, easy to understand
Cons: hard to find
The Bottom Line: This book has helped me a lot when I first started my business. If you want to expand your business and make more money, this is the book for you.
OpinionMaster's Full Review: Seth Godin - Purple Cow: Transform Your Business b...
Purple Cow is the new book by business guru Seth Godin, author of four worldwide bestsellers, including Unleashing the Ideavirus, and Permission Marketing. In Purple Cow, Godin asserts that being Very Good doesn’t cut it anymore. In order to survive this economy, you’ve got to be remarkable. Or risk being invisible. The Bzz needs to be built right into your product...not hung on as an afterthought by the marketing dept. You see, something remarkable is worth talking about. And if it’s worth talking about, people listen.
You'll soon discover that this is much more than just a book. Purple Cow is a manifesto for anyone who's looking to make a difference, regardless of their mission. Large corporations, small businesses, non-profits – even freelancers and community groups – will benefit. Godin cites many examples of remarkable organizations and gives lots of pointers to help you adopt the Cow. You'll find yourself not only Bzzing the book, but also his concepts.
Seth Godin bats a thousand with Purple Cow. The concept is remarkable. The book is remarkable. In fact, we think that Godin is remarkable. His concepts have had great impact on the way people think about marketing, their fears about change, and how they approach their work.
Seth Godin gives countless examples of companies that have established new paradigms by breaking old rules. And he uses this new book to actually demonstrate what a Purple Cow is. Even his marketing strategy is remarkable. Purple Cow the Book. Purple Cow the Concept. The Medium is the Message!
This mantra comes through loud and clear. In Purple Cow, Godin makes gutsy assertions, that can help you unleash your Purple Cow. He won’t tell you how to be a Purple Cow. No one can. It’s something that you, or your company, have to discover on your own. The challenge is letting yourself be one.
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and A...More at HotBookSale
In Purple Cow, Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeabl...More at Buy.com
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