Companies amaze me, it seems they will do just about anything to compete with your hard earned dollar. I have been doing daycare in my home for over 25 years, and have fed numerous children different types of oatmeal cereals for breakfast during that time.
If I have time I make my oatmeal from scratch with quick oats, if not I will use those packets of instant oatmeal, of which Quaker is by far the kids favorite.
If you have a fussy eater, you will empathise with me here. One of my daycare girls refused to eat breakfast any time we had oatmeal. She would eat the fruit I served to her, and she'd drink her milk, but she was missing the best portion of her breakfast. Then one day her parents sent a box of Quaker Instant Oatmeal with Dinosaur Eggs, so that when I fed the kids oatmeal she could have her own special blend!
Quaker Dinosaur Eggs Oatmeal is the same size as the typical box of Quaker Oatmeal, except it says "Dinosaur Eggs" in large bold print, and it has a picture of two dinosaurs on the front of the box, one blue and one orange. It's the brown sugar variety, and shows a bowl of oatmeal with tiny dinosaurs sitting on top of the cereal. One box holds 8 packets of premeasured oatmeal.
The paper packets have dinosaur trivia or facts printed on the backs, these can be entertaining to read while you are waiting for your baby dinosaurs to hatch via their boiling water bath. :)
When you pour said boiling water over the packet contents, the little colored "eggs" start to melt, revealing sugar shaped dinosaurs.
Calories from Fat: 30
Total Fat: 3.5g
Saturated Fat: 2g
Trans Fat: 0g
Soluble Fiber: 1g
Whole grain rolled oats (with oat bran), sugar, dinosaur egg shaped pieces(sugar, dextrose, partially hydrogenated soybean and/or cottonseed oil, maltodextrin, confectioner's glaze, magnesium stearate, soy lecithin, modified corn starchm red 40 lake, yellow 5 lake, artificial color, blue 1 lake, bleached beeswax, carnauba wax, natural and artificial flavors, salt, calcium carbonate, guar gum, caramel color, niacinamide, vitamin A palmitate, reduced iron, pyridoxine hydrochloride, riboflavin, thiamin mononitrate, folic acid.
Dumping the oatmeal into a bowl, it looked like any normal packet of instant oatmeal, except there were pastel colored eggs, about a dozen of them. When the boiling water was added, it took a while, but they did melt down to reveal green tyrannosaurs and red stegosaurs.
It amazed me that this child would not eat my Quaker Maple & Brown Sugar instant oatmeal, but she absolutely loved the Quaker Brown Sugar Dinosaur Eggs Oatmeal. I tasted it for myself, and this tasted pretty much like the regular product, except it had these crunchy sugary bits of "dinosaurs", which really didn't add much to the overall experience. (Who likes hard pieces of sugar with their soft gloppy oatmeal?). I dunno, not me.
Not only is this oatmeal more expensive, (my box contains 10 packets while the dinosaur version only contains 8), but they are also higher in fat and calories. One packet of my maple & brown sugar contains 160 calories and 2 grams of fat. The dinosaur variety has 190 calories and 3.5 grams of fat.
There really was little difference, in my opinion, in the taste between regular maple & brown sugar and the brown sugar dinosaur oatmeal, yet this child hated the former and loved the latter!
This is marketing at it's finest. Let's throw a bunch of sugary dinosaur shapes in the packets, put 2 less packets in each box, charge the same amount, and parents will THANK US! I am very fussy about the cereals that I feed my daycare children, and am appalled by the cereals that look like a candy bar in a box! I remember when I was little, manufacturers used the "free toys" in the cereal boxes as a drawing card, and it worked. But at least I think the cereals, for the most part (except for Captain Crunch) were a little healthier than they are today.
This cereal is nothing but a marketing ploy, and I for one am not falling for it. It's back to good old fashioned homemade oatmeal, and the kids can add a small bit of their own brown sugar or maple syrup.
I give these 3 stars out of 5, only because if parents are dumb enough to fall for it, at least their kids are getting the fiber and benefits of the oatmeal, which is probably healthier than many cold cereals these days.
These retail for around $4 a box.
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