bugman2007's Full Review: Sharp Aquos LC-37D43U 32 in. HDTV-Ready TV
I recently purchased this Aquos and have had it long enough now to offer a reasoned opinion. I was torn between getting one of these Sharp units or a cheaper brand like Vizio or Olevia. In the end, I made my choice based on the reputation of the Aquos models for good picture quality, and the inclusion of features that the cheaper brands haven't mastered yet... most specifically the tuners. This model has what now could be called the old-fashioned NTSC tuner, plus has the over-the-air HDTV tuner (ATSC), plus the even more important (to me) cable-based digital tuning system (QAM). This last tuner gives me access to digital channels that my basic cable subscription must provide to me by law... just local network channels really, but they are in HD. Some other brands offer a QAM tuner, but the remote will not allow you to punch in a digital tuner channel like 114.4 because there is no decimal on the remote. This Sharp DOES have a decimal, plus many other nice features that make the tuner top-notch. There are a few features I don't use, like a room-brightness monitoring sensor that will adjust contrast and brightness automatically to match conditions in the room (I just don't find that all that useful in its present location), and the so-called Dynamic Contrast is where the contrast and brightness adjust due to the overall darkness or brightness of the image on the screen. This second feature I just found annoying because the changes where made relatively slowly and I noticed every time it happened, so I turned it off. Besides, the native contrast is great and you can adjust so many picture parameters that you can get a great picture without any automatic adjustments. The stretch mode (for viewing 4:3 pictures on the 16:9 screen) works pretty well, better than the more crude Zoom feature that some other makers offer (the Sharp does still offer Zoom and that works great on some non-anamorphic widescreen DVD's with a black bar at the top and bottom of the image). Standard definition broadcasts can look a bit grainy at times, a problem with all HDTV's, but the DVD input and HD broadcasts look incredible. This unit also has a wide host of inputs, and you can customize the input menu in ways other manufacturers don't allow. Paying more for the Sharp was worth every penny as all the features are better thought out. Also, the remote allows you to work other devices, and that has worked well for me so far. Basically, I have no complaints.
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