Starbucks VIA Ready Brew Instant & Microground Columbia Coffee (3 Instant Servings) (Starbucks)

3 ratings (3 Epinions reviews)
Epinions Product Rating: Excellent
5 stars
3
4 stars
3 stars
2 stars
1 star
Share This!
  Ask friends for feedback

Surprisingly good and perfect if you are in a hurry

Nov 12, 2009 (Updated Nov 25, 2009)
Review by  
Rated a Very Helpful Review

Pros:Cost, convenience

Cons:Currently only comes from Columbian beans, so no other choices

The Bottom Line: This isn't your grandfather's instant coffee.  I'm a total coffee snob and it passes my tongue.  Honestly, i wouldn't be able to tell it from a brewed cup of Columbian.


Last time I bought a pound of coffee at Starbucks, the barista gave me the 3 pack Via Instant coffee instead of the free cup of coffee that usually comes from buying a pound. I laughed out loud (I’m a total coffee snob and have been for more than 20 years). Instant is not for me, never has been since the first taste I had long ago. She told me it wasn’t freeze-dried, it was microground. Ok, worth a shot. It was a surprise.

It is pleasantly smooth; likewise it is creamy. Via looks like a dark version of powdered hot chocolate and behaves roughly the same way with regards to texture. The coffee is labeled as “medium” and that classification is correct.

Via currently only comes from Columbian beans. As is true for Columbian coffee I’ve had, the taste isn’t complex. My favorite coffees (Panamanian, Costa Rican, Nicaraguan) have progressions of taste: one flavor followed by another etc. Via’s come almost all at once. The primary flavor is nutty--more pecan than not. There is also a hint of citrus. Unfortunately, the coffee’s aftertaste is a bit metallic, not nearly as bad as the “coffee” that comes from a can or in brick form, but still noticeable.

As with French press coffee, you are in far more control with regards to strength than when brewing a pot. French press coffee is silty, Via is the same way. It isn’t bad, you just need to know this going in.

Via is extremely convenient and obviously perfect if you are in a hurry. Depending on how you get hot water (from a spigot attached to a coffee maker or microwave), you can have a cup ready in less than a minute. If you usually get your coffee from the store itself, then Via’s cost is acceptable.

Submitted for the lean-n-mean write-off.


Recommend this product? Yes

Read all comments (1)

Share this product review with your friends   
Share This!


Related Deals You Might Like...

Starbucks VIA Ready Brew Blonde Veranda Blend Instant Coffee, 8-Pack

Starbucks VIA Ready Brew Blonde Veranda Blend Instant Coffee, 8-Pack

The Starbucks Instant Coffee VIA Ready Brew Blonde Veranda Blend was inspired by 40 years of coffee roasting. This Starbucks Blend Coffee, 8-Pack, is ...
Walmart.com

$6.98

+$4.97 shipping
Starbucks VIA Ready Brew Blonde Veranda Blend Instant Coffee, 8-Pack

Starbucks VIA Ready Brew Blonde Veranda Blend Instant Coffee, 8-Pack

The Starbucks Instant Coffee VIA Ready Brew Blonde Veranda Blend was inspired by 40 years of coffee roasting. This Starbucks Blend Coffee, 8-Pack, is ...
Walmart.com

$6.98

+$4.97 shipping
Starbucks Via Ready Brew Colombia Instant Coffee, Medium, 24 Single-serve Packet

Starbucks Via Ready Brew Colombia Instant Coffee, Medium, 24 Single-serve Packet

Starbucks VIA Ready Brew Colombia Instant Coffee Medium 24 single-serve packet At last there's an instant coffee you can enjoy at home that's as good ...
eBay
Starbucks VIA Ready Brew Colombia Instant Coffee, Medium, 8-3packs 2.79 Ounce Total

Starbucks VIA Ready Brew Colombia Instant Coffee, Medium, 8-3packs 2.79 Ounce Total

Grown in Colombia's rich volcanic soil, this coffee is as distinctive as the countryside. It delivers round body, juicy mouth feel and signature nutty...
Sears Marketplace
9 Starbucks Via House Blend Ready Brew Medium Instant Coffee 12/2014

9 Starbucks Via House Blend Ready Brew Medium Instant Coffee 12/2014

Nine (9) Starbucks VIA Ready Brew HOUSE BLEND MEDIUM INSTANT COFFEE Single Serve Packets Best Buy : 12/2014 or Better 9 Packets - You will receive 9 P...
eBay

$11.50

FREE Shipping
Starbucks Coffee Via Instant Italian Roast 100% Arabica Ready Brew 3,15, 24 Pk

Starbucks Coffee Via Instant Italian Roast 100% Arabica Ready Brew 3,15, 24 Pk

Starbucks Coffee VIA Instant Italian Roast Ready Brew 100% Arabica Microground Coffee Your Choice of 3, 15 or 24 Single-Serve Packs. (Choose from the ...
eBay

$5.99

+$2.99 shipping
Starbucks VIA Ready Brew French Roast Coffee

Starbucks VIA Ready Brew French Roast Coffee

Our darkest, boldest coffee that's ready in an instant, Starbucks VIA Ready Brew French Roast has surprisingly low acidity and a light body. We ...
StarbucksStore.com
Starbucks VIA(TM) Ready Brew Colombian Coffee, Box Of 50

Starbucks VIA(TM) Ready Brew Colombian Coffee, Box Of 50

Smooth, full-bodied cup of instant coffee Comes in single-serve packets. All-natural process microgrinds the coffee in a way that preserves all of the...
Office Depot

$54.99

FREE Shipping