Up until about a year ago I was a loyal user of Huggies Snug ‘n Dry.  I had tried the Huggies Supreme, both kinds of Pampers, Luvs, and a couple of generics.  The generics were always terrible.  Then,  for some reason, I decided to give Target's Up & Up diapers a try.  Perhaps it was the new name "Up & Up" and the new design of the packaging that attracted me.  It may have also been that I didn't have a Huggies coupon on me that day.  I bought a pack of size 5 for my then two-year-old and a pack of size 4 for my 9-month-old.

A don't remember what size boxes I bought that day or what I paid, but currently I pay $19.99 for a box of 108 size 5 diapers for my 21-month-old.  19 cents a diaper is not bad.
Before I'd even opened the first package, I noted that there was no strong, obnoxious scent wafting out of it.  I can't stand scented diapers.  Thankfully, these have no scent.

The next thing I noticed is that they run big.  I had purchased the girls' sizes in Huggies, but they could have really used a size smaller in Up & Up.  The smaller the size, the more diapers for the money!

The diapers have a fairly cute design of blue and green circles that work for girls or boys.  I think they look cute peeking out of the back of their pants.   

They are very similar in the way they feel and fit to the Huggies Snug ‘n Dry, which is probably why I instantly loved them.  A Pampers person might not feel the same way.  The Up & Ups are rather thin throughout - no extra padding.  They're soft and flexible, which is great for a baby and toddler on the go.  The waist band is super stretchy in the back, and there are wide, sturdy Velcro tabs.  If you have two kids who wear different sizes, watch out:  the size is only printed on the inside of the Velcro tabs, and if they're close sizes, they'll be easy to mix up in your diaper bag.

We've never had a leak, even with overnight use.  I notice that when wet, these diapers seem to get saggier in the bottom than the Huggies did.  

I frequently see these instantly recognizable diapers sticking out of other moms' diaper bags.  It's wonderful to have an alternative to the pricey name brands that actually works.  I'm all for cutting corners on household staples, but not at the expense of comfort for my kids and functionality.  I would definitely recommend at least giving these diapers a try, especially if you're a fan of Huggies Snug 'n Dry.

Recommended: Yes