Cons: Color doesn't last very lone; difficult to find
I have dark brown hair but occasionally prefer a more dramatic, severe look to my hair and opt to rinse my hair black so theres no commitment. I tried several different black dyes and rinses and didn't really like the way they tend to dry my hair out. Then I found VIA natural semi-permenant hair color at my local beauty supply store. I haven't really noticed this product in any other chain stores in my community; however, they are quite easy to find and purchase online.
I was attracted to this product first of all because it was cheaper than my usual Clairol or Jazzing rinses. It was $1.99 when the others were $5.99-$7.99. I purchased VIA Natural hair rinse in SATIN BLACK; although, they had a few other black shades.
About the Product
Via Natural Semi-Permanent Hair Color
Aloe Vera, Panthenol, C&H UV Proteins, Vitamin E
No Alcohol – No Peroxide – No Ammonia
Relax and Color Same Day
According to the label:
Via Natural Hair Color is loaded with hair nutrients, and built-in C&H UV Proteins for your color and protection against sunlight and environmental pollutants for your hair-color lasts longer and hair is stronger. Your hair is in better condition after using Via Natural Haircolor, which is so gentle, it can be used immediately after a relaxer. The professional conditioning formula rejuvenates as it colors, leaving the hair silky with shiny, vibrant and long lasting color.
Directions: Shampoo and towel-dry hair. Wear protective gloves. Apply protective cream around the hairline. Starting at the temples apply hair color 1/8” from scalp. Work into hair. (Avoid Scalp). Leave on the hair at room temperature for up to 20 minutes. Rinse thoroughly until the water runs clear.
The products come in a variety or colors. The bottles are grey with a squirty top that is easy to open and close without causing a mess. The front of all the bottles give the color swatch.
I basically followed the directions listed above. I was immediately impressed by the lightly fruity scent. It didn't have the chemical smell of most rinses or dyes. Also, it gave my hair great shine and actually left it feeling softer than it was before use.
I did notices that it takes alot of this product before I really notice my color darkening but thats not really a problem because it still comes out much cheaper than most rinses. Also, it doesn't last very long so if you really plan to keep the color up you would need to apply every 3-4 weeks.
Ive used this product over and over and have even used directly after relaxing and haven't noticed any damage to my hair. I also haven't noticed the color bleeding on my clothes or pillows.