That's an example of the kind of humor you'll find in Maxim Magazine. Yes, you've seen the covers where famous women pose semi-naked and feature articles about how to lie your way into a woman's panties.
This magazine is the reason Johann Gutenberg invented the printing press in 1450. It is, essentially, the precise kind of mag that the politically correct, post-Anita Hill America of the 1990s was virtually screaming for. A man who reads Maxim says that he's tired of tip-toeing around the ladies, never acknowledging their second most precious attribute: their beauty (brains are the most precious attribute, and Maxim doesn't ignore that part; while presenting women as very sexual objects, it also approaches them with a sort of fearful respect, completely cognizant of the fact that this is how women keep control of the men). Women look good, they sound good, they smell...mmm, oh so good, and Maxim celebrates that and more.
In addition to its utter devotion to the fairer sex, Maxim features articles on how to take and throw a punch, land a crippled plane, deliver a baby, etc. There's also a sometimes unspeakably funny joke page. It occasionally even manages a bit of solemnity; I remember a great article which told the inspiring stories of a number of Medal of Honor recipients.
In its latest issue, it even includes a free supplemental insert with photos of the 100 smokingest girls of 2004. I'm not sure who did the judging, but Jessica Simpson as #1? Gimme a break. Britney Spears is still the queen (#36? Are you outta your mind?!?) Beyonce Knowles is #2, though, which is pretty accurate. Maxim also seems to have taken some wind out of Hugh Hefner's sails, knowing what Playboy hasn't figured out: cover the important parts and leave a little something to the imagination. In the end, a woman's body, more than anything, is a wonderous, beautiful mystery. While we're at it, don't be so damned pretentious all the time (Hello, Esquire? GQ?)
Don't take all this seriously, of course. Maxim's tongue is always firmly in its cheek as it proudly celebrates the joys of beer, sex, food, gadgets and all other things that make America the happiest place on Earth. Read on, brothers!
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