I read this magazine frequently because it has a large selection of topics such as: Humor, Trivia tidbits, Emotional stories, Recipes, Healthy pointers, Ideas and how-to's, Entertainment, Craft and decorating ideas, Cooking recipes. The information is quick and to the point and they don't stretch out ideas or explain things like it's the first time you've ever heard it. This magazine is a cross between a newspaper and a magazine and is published 52 times a year. I simply don't want to commit $50 for a magazine subscription and wouldn't have time to read it anyway so I pick up a copy when I go to the grocery store or at Walmart.

I think a lot of magazines begin to look alike and you can't remember especially when their titles are so similar (Woman's World, Woman's Day, Working Woman, etc.) but this magazine has a unique look inside.

Contents
Fashion and Beauty
Real-Life Stories
Features
Home and Family
Your Good Health
Food & Nutrition
Expert Advice
Romantic Short Story
Mini Mystery
Your Horoscope
Puzzle of the week
Editorial Page
Personality Quiz
Your Beautiful Baby
Last Laugh

Magazine Appearance
This magazine looks a little different than the traditional magazines. It is 11.5" x 9" (instead of 10.5 x 8") and the pages are also lighter and not as glossy. The magazine is in color with pictures and little to no advertisements. Every article is boxed with a different size boxes and rectangles. Even when one article fills the whole page, there are still
border lines that separate the columns.

Who Would Like This Magazine
I would say that nearly 95% of the pictures in this magazine are white women between the ages of 30-50 and several pictures of families. I would say lower to middle class interests economics wise.

Most of the in-depth articles involve a child or life-threatening illness. There's usually a story about a single mother who goes from rags to riches from a brilliant idea.

There are a few cut-out recipes for those who go to the extra effort of cooking gourmet meals.

This magazine is packed full of words so you'll need a lot or blocks of quiet time to read it. The advice columns are for those who were not born yesterday - however the answers are sometimes very vague.

If you need a magazine to take out in public to kill time, this would probably be appropriate. There are very few "sex" articles and I don't recall ever seeing any female nudity or feminine product advertising that may make you blush in public.

If you're looking for glamor and fashion advise, you're not going to find it here. They often have articles on how to take care of yourself and boost your beauty, but it's not a trend-setting magazine at all.

If you're looking for ways to find the right man, improve your evening life, and make the most out of a failing relationship, try another magazine.

If you're looking for lots of recipes and crafts to try at home, try another magazine.

Some Examples from the November 13, 2001 issue

Lose 25 lbs on the cheater's Diet! Try the amazing 90/10 plan and Get Slim without giving up your favorite foods! This is the cover story with a skinny lady pictured with a heaping plate full of food with gravy all over it. This is a 3 page article in the middle of the magazine. It describes why the doctor, Joy Bauer, R.D., who developed the diet is credible. She explains why most people fail their diet which is primarily because it's too restrictive and people cheat (no revelation there!) "It calls for 90% of the calories to come from nutritious, satisfying, filling foods like whole grains, fruit, vegetables and protein. The other 10% comes from pure junk". There's a list of "fun foods" for example that you can cheat with. The 3rd page a menu for the week. Luckily these are normal foods (i.e. salad, soup, steak or hamburger sandwich, scrambled egg whites, cereal) and not something bazaar. Okay, so this article was realistic but did this article help me any? We all already know all of this information eat less, eat healthy food, cut back on the junk. But hey, it's nice to know that I don't have to exercise to lose weight? That was't mentioned at all so did I get half the story or is that all I have to do? And oh, I guess that it's healthy to lose 7 pounds a week now? I wonder how many millions of women bought this magazine because of the cover story to find out they need to watch what the eat?

Insider Secrets To Cut Your Grocery Bill in
Half! another cover story. There is 1/4 page article on this and YES! I found new information that actually saved a buck. The article starts out with "Everyone knows the old tricks for saving money at the supermarket -- like clipping coupons....". What the newsworthy information in this story is, is that the less expensive products are on the very top and very bottom shelves, and on the left side of the isles.
They mention what statistics show about the amount of time in the store, what time is best for shopping, why not to use coupons, and watching the register. I personally went into the grocery store consciously using these tricks and came out $40 cheaper!

Language secrets that'll Make your marriage fight-free (a full page dedicated to the article.)
My fist thought was, what are they going to tell me that I don't already know? In here you'll find the what the surveys show, what research shows, examples of what to say and what not to say, and how the meaning changes when you rephrase the request. Not the same-ol information but nothing I was interested in.

Restaurant-special sizzling steak dinner!
Half of the page has a picture of a steak dinner with all of the fixings. The bottom half has 3 blocks with a different recipe in each and a separate Quick Tip box. (Herb-rubbed steak with Chimichurri sauce; Baked potatoes with spiced sour cream; broiled Parmesan-crusted tomatoes). My first impression was "MmmmMMMmmmm!" Later that week my husband came running after me with this article in his hand like a doggie with his tail wagging! Recipes for the whole
meal is here so there's no planning to worry about and it's also something that everyone in the family would surely eat. More importantly, they are ingredients that you already have.

Other Here's some headers that are included in the 11/13/01 issue that I won't go into describing: "Beauty wonders in your kitchen", "The baby who beat the odds", "How can I stop junk e-mail?", "Can my dog fly wit me?" (on airplane), "Give your kitchen a great new look!", Breakthrough Cellulite Cure!", "Celebrity hair makeovers you can copy", "Healing Heart - Love cured Jenna when doctors couldn't", "Ancient Asian Secrets that reveal hidden clues to your personality", "What is your best time of day?", "10 easy health tricks that could save your life!", "Put an end to stomach troubles", "The surprising danger in washing your hands", "Hot ways to keep warm", and SOOOO much more! This magazine is 55 pages packed full of headlines! The only advertising is for food and is very discrete. The 50 pages of no-advertisements is the same size as a magazine with 50 pages of advertisements so don' t brush this magazine off due to the size!

Drawbacks
This magazine quotes a lot of "statistics", "survey's", and "research" but they don't say where they are getting the information from. I like to check the research myself.

For example, in the article The Surprising danger in washing your hands it says, "Industry experts say 79% of liquid soaps and 29% of bar soaps contain antibacterial agents." My question would be who are the industry experts and how many are we talking--two? What liquid soaps and what bar soaps and how many were counted? I'd just like for them to say and show me where they're coming up with the information.

The information is condensed greatly and shortened so much that you often don't get the amount of details you may need to make an educated conclusion for yourself.

They really milk the stories. When I first start reading the magazine I thought the stories were really touching until after reading many issues and find the same story lines with different characters.

Where to Buy
This is published weekly (52 issues) for an annual price of $49.95.

Woman's World Subscription Assistance: 800-216-6981

To order on their website: www.kable.com/WomansWorld

It cost $1.49 (or $77.48 a year) per copy at stores
and most commonly found at the grocery store
registers.




Recommended: Yes