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Re: This is nothing new .... (Reply to this comment)
by George_Chabot
OK, so I'm a little late to the party ;> but I remember the old bottles of black being 90 proof. Those marketeers, they'll do anything to make a buck; and yes, nothing is sacred. This would be MOST HELPFUL, Mark, had I the button.
BTW, since I got smart, I tried Evan Williams or Ezra Brooks (90 proof) half the price and just as good a bang.
Your bud
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Mar 14 '06
2:56 pm PST
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Quality the same, quantity not. (Reply to this comment)
by diver9005
I took the pepsi challenge when I read in the AJC (atlanta newspaper) that Old Number 7 was reduced in proofage.
At room temp, it is a slight difference, being smoother.
The strength at which a whiskey or bourbon tastes best is not always stronger... it is determined by the complexness and concentration of the flavonoids in the spirit. Some whiskeys, bourbons, and scotches have such intense concentrations of flavor, that they must be diluted in order for the flavors to be identified and apreciated.
A paralell would be too much perfume on person being offensive yet a lesser amount of the same perfume on the same person being enticing.
If you mix your whiskey with cola, strength is probably more important to you than taste and this change is a disappointing.
If you drink your bourbon neat or on the rocks and choose your bourbon based on taste you probably know that iron is awefull for whiskey and will dilute you whiskey to taste when needed by the proper addition of filtered water... so you too are disappointed.
If water is added to my Jack I want it to be with the same great limestone filtered, iron-free water that spawned it. However, I want the choice of regular or reduced strength... and any price savings for choosing the latter!
This is a point on which I agree with mrkstvns!
diver9005
PS: My Kentucky born, Makers Mark drinking buddy told me most "80 proof" whiskeys/bourbons are actually 76 proof. Interesting indeed.
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Jan 03 '06
9:44 pm PST
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I very much appreciated your analysis (Reply to this comment)
by colonialpara
and was very disappointed that you had to do so because of bean counters at Brown-Forman.
Like Horswispr, I drank my way through college on Jack Daniel's. I've been drinking other bourbons and sour mashes of late, mainly because J-D seems to have become too expensive to drink regularly.
Now that I know tha crap that Brown-Forman has pulled, I think that'll continue to be my policy.
Many thanks for the head's up.
Paul Connors
Rockaway, NJ
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Feb 07 '05
3:45 pm PST
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Re: This is nothing new .... (Reply to this comment)
by mrkstvns
I'm sure they will water it down again. And thankfully, I've left myself enough stars to drop the rating further...
;-)
Cheers!
Mark
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Feb 02 '05
10:34 am PST
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This is nothing new .... (Reply to this comment)
by nchoward
Jack Daniels lowered their whiskey from 90% to 86% almost 2 decades ago. They'll do it again.
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Feb 01 '05
7:08 pm PST
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grrrr... (Reply to this comment)
by underdawg
...spin-meisters make me mad!!! nice review. it made me want to get drunk off that other whiskey.
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Feb 01 '05
3:26 pm PST
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Jack Daniels (Reply to this comment)
by Horswispr
wrote most of my papers in college. Now I drink Scotch for some reason. Glenlivet is my favorite. With the watered down sh-t, I probably wouldn't have gotten into grad school. I'm surprised they'd do that. Seems nothing is sacred. Thanks for the heads up.
--Horse
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Jan 31 '05
10:50 pm PST
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