I bought this just 2 days ago at King Soopers for $29. Brought it home and it was easy to program and was working within 5 minutes. Today there were thunderstorm, flash flood, and tornado warnings and it sounded the alert loud and clear. I went to see what was happening and the text screen clearly stated which alerts had triggered it and a single push of a button allowed the weather service details to be spoken so I was immediately informed of the emergency. I am happy with this purchase and already feel I have gotten my money's worth from this device. I would recommend this item to anyone living in an area with severe weather conditions.