UPDATE OCT 2009:  My beloved zenith tv died after approximately 7 years.  When I tried to turn it on, I could hear the switch click, the sound would come on but no picture.  The picture was fine, the first few times it would come on but it took longer and longer, not the usual click and then 30 seconds later a picture but several minutes until it didn't come on any more after 5 or six more uses.  The replacement is larger and MUCH lighter but no pic in pic/split screen/dual tuner, etc.  It does have lots of inputs though, I would have loved to get the zenith repaired but chances are good if repair was cost effective something else would have gone wrong. 
Original review: 
I was very impressed with how prices have dropped on large direct view tv's. With a 32" stereo TV available at Sam's club for less than $300, my 27" was not impressing me anymore. I was just looking for a transition TV, something big enough that when all broadcasts came in hdtv widescreen, I wouldn't loose too much due to the letterboxing, until prices came down on hdtv models.

Than a friend who just moved, mentioned how he set up his new hdtv, and didn't have cable hooked up yet, but he was getting hdtv with a set of rabbit ears that was better than digital cable or DVD.

Thinking how I could never afford such a thing I asked what he got. It was the zenith c32v37. Said he got it at Best Buy. Just for laughs, I went to Best Buy during lunch, saw what this tv is capable of, looked at the price tag, decided I couldn't wait, a "transition" tv would cost me no less in the long run, and I wouldn't have the advantages that this one has. Picture was as good than any other TV on display. In progressive scan or HDTV you can't tell you are not looking at subject directly.

Adding incentives to get it now were three considerations: 1) On an HDTV forum everyone that has one raves about it.
2) A Canadian on that forum that wanted one was told by local retailer that it was discontinued in Canada. Meaning it would be available in USA how long?
3) The final consideration was it was on sale, I purchased at the same time that Circuit City had all 30" and larger tv's 10% off.

Normally the c32v37 was $999, on sale for $949. I brought up the Circuit City offer and was hoping for 10% off regular price (999-10%=$900). Don't know if it was a mistake, but I got 10% off sale price (final price $949-10%=$853). For less than $900 you don't get a standard flat screen 32" tv with PIP.

Update 6-21-04: available at best buy thru website only according to the website. If you find one locally you can probably get a great deal.

Than you need to add the value of the HDTV tuner. That's right, this has a standard AND HDTV tuner. (haven't seen a stand alone HDTV tuner for less than $150). Plus Picture in a Picture/split screen. Plus loads of inputs: 2 sets of component video inputs (progressive scan VCR/HDTV tuners from cable company), plus a Digital Video Input (DVI). A DVI can be hooked up to some high end computer video cards to use this tv as a 32" monitor for a computer. I have a feeling there will be more DVI outputs on other electronics before long.
Of course you can still add standard AV inputs from a standard VCR or DVD player. All the inputs are spelled out at zenith.com, search on model # and then open specifications.

I used to have to decide whether I hooked up the DVD or cable tuner or VCR to AV inputs on the TV or the coax thru the tuner of the TV. Now, I have a separate input for everything.

The HDTV tuner was more of a blessing than I thought. With a set of amplified rabbit ears, I get beautiful reception, superior to that of digital cable, plus digital channels can and almost all locally do have subchannels. Our local CBS affiliate constantly broadcasts traffic (a good reason to buy HDTV here in Orlando) and local (neighborhood readings from weather stations they installed in local middle schools)weather conditions/forecasts on subchan 2, our ABC affiliate does news and weather radar on it's subchan 2. With an analog tuner I could poorly get 1 PBS station, even on digital cable I can't record a program on VCR, reception is that bad. Now I get 3 stations, plus each PBS station has at least 2 subchannels. The HDTV tuner is HDTV cable ready (QAM), unfortunately our local cable company (Brighthouse, formally Time-Warner) only does hdtv scrambled so you need an upgrade box and service if you want it through them and of course pay their extra fees. I currently have a Scientific Atlanta personal video recorder which we love (PVR, like a Tivo) through cable company , but Brighthouse doesn't offer an HDTV PVR yet, even thought Scientific Atlanta has had one out for a while, so I am not going to run a PVR and HDTV decoder box, even though I have enough inputs to do that, upgrade fees would double my cable bill. Discovery Channel HDTV will just have to wait a while.

Picture in picture options are many:
1) It will put a (guessing) 20% full size square into a corner, leaving main channel with approx 80% of remaining screen, and an not unusual feature with PIP, you can move into the corner that it least affects.
2) it will show what is on various channels on one of it's tuners a larger than 9" tv display along right hand side, leaving main program choice w/approx 85% of screen. It will show 1 channel in upper right, freeze the picture than show next channel in middle right, freeze show next channel in lower right, constantly scanning your choices. This is absolutely awesome, much better than those auto scrolling program guides on basic cable.
3) it will split screen with either 2 different tuners (remember it has 2 of it's own) or use one of it's many inputs to show on the right half screen while left screen remains under remote control. The 2nd half of the split you can specify what input you want to show, and if a tuner you can scroll thru available channels with a PIP channel up and channel down button. You can also swap which tuner/source is primary and which is secondary.

Instead of multiple cable boxes and fees, we watch HDTV off the rabbit ears if it's a local channel. If it's a cable channel we watch the cable through the standard cable tuner if it's not a digital. That way we can record two things on the PVR and watch a 3rd live through one of the tuners. During the commercials I make use of the split screen (PIP that can give you more half a 32" screen with a little distortion). We check out the tv scheduling or what's recorded on the pvr to plan for the next programming block, while watching HDTV over the air or standard cable programming. If cable should go out (doesn't happen often) we are now prepared.
It comes with a multifunction remote, programmable for other electronic components. It is large, heavy and bulky. The remote will do all you expect any universal type in a remote, but the layout the buttons is awkward, markings small and in only one color. To go through all the various inputs, you can only scroll through in one direction. If you want to change from video input 2 to video input 1, you have to got through all the other inputs. That can be 5-6 presses of a button. Of course non basic functions on other electronics don't work off the multi-function remote (ie: can't display time played off DVD, will do on/off, play/stop only).

Best buy offered extended warantee, but I think $250 for 2 years is too much to cover an $850 TV.

Delivery is definitely something to consider, very heavy.

Recommended: Yes

Amount Paid (US$): 853