Univision

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Las Noticias Con Jorge Ramos: Univision's Evening

Oct 21, 2000
Review by  
Rated a Very Helpful Review

Pros:Where the majority of the Hispanic population gets their news; Very successful news program for many years now; Great journalistic work

Cons:Comparatively low pay for the same work

The drive or the incentives for non-Spanish speakers can be multifaceted. If anything, you can always brush up on your Spanish language skills on the station. What's clear for the rest of us, Spanish speakers is that it is one of the news program stations in the Hispanic world.

I have been listening to this station for many years now. I remain convinced that this newscast reaches a far larger segment of the population than that served by anchors such as NBC's Tom Brokaw, CBS's Dan Rather, and ABC's Peter Jennings. I was encouraged to dig for this statistic after a long hunger strike at one of the station's affiliates in California. I happened to be in the Central Valley when this hunger strike took place at the KFTV Channel 21.

The strike was called after management refused to give a pay raise to the journalists. Among these employees, I saw parents who needed the raise to take care of their children just like their counterparts in the mainstreamed American journalism. If there is one low point of this station, it's its inability to pay its employees like the rest of American stations. For your knowledge, this station is based in Miami, on US soil. I must quickly add that, for a long time though, major US businesses did not pay attention to the station. So marketing money did not roll in.

Undoubtedly, Univision gets the ratings, but not much of the marketing money yet

Maybe the advertising dollar will come when the rest of American businesses recognize the purchasing power of the various Hispanic communities. I must add that some companies start realizing the richness of diversity. They have begun to embrace it whole-heartedly. Ford is one of the major corporations that invests some of its dollars in Hispanic businesses and civic actions. Ford, for example, supports many Latino or Hispanic small businesses. In New Mexico, it helps keep and promote the Hispanic heritage. There are tons of good things that can come from building brands at such grass-roots level All of this happens despite the fact that Univision gets about 10 % of the population, but it does not equally match in advertising returns.

Univision has a prime location in Miami, despite everything else

We all know what Miami represents for the rest of Latin America. It's one of the chic cities, the gate through which most business transactions with countries located in Central America, South American, and the Caribbean region must pass. It's the passport to all kinds of commerce with the Latin world.

If you are interested in learning Spanish, I would encourage you to pay attention to this station. The more they are in the limelight, the fairer they will have to treat their employees. Hopefully, when the mighty marketing dollar starts rolling in (perhaps when the Hispanic population reaches majority status!) there may not be margin for hunger strikes due to lack or refusal of pay increase.

Despite any findings, Jorge Ramos does a good job anchoring the newscast. Keep it up! Bear in mind that sometimes the news can be very graphic. After all, most evening news programs are graphic. Unvision's correspondents in most countries contribute their best pieces to the program. Hats off to you and be safe as you go to these hard places.





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