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Home > Media > Books > W. Chan Kim and Renee Mauborgne - Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
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W. Chan Kim and Renee Mauborgne - Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant Reviews

W. Chan Kim and Renee Mauborgne - Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

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$11.68 29.95 Textbooks.com
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  • Making big money off of big time creativity

    Rated a Very Helpful Review by the Epinions community
    Sep 16, 2007
    Pros: easy to read and understand. Great examples.
    Cons: aimed quite a bit at the larger scale business.

    Summary: When I got out of the military a few months ago, I was looking for different ideas to pursue for a future career. I had a large sum of money saved up and some stocks that I could cash out which would allow me to do most anything I wanted. I really just ... read more

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  • Good Read However Not Entirely New

    Rated Show by the Epinions community
    Aug 16, 2009
    Pros: An amazing job did on the presentation of the book. 
    Cons: Business Cases seem to have been "reverse-engineered" to fit into the "Blue Ocean Mould".

    Summary: The core of the book is on this concept called "Value Innovation".To the authors; to create the Blue Ocean (uncontested market); company strategy should emphasize of increasing value (cost structures & value propersition) and innovation. In my

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ISBN13: 9781591396192. ISBN10: 1591396190. by W. Chan Kim and Renee Mauborgne. Published by Perseus Distribution. Edition: 05
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