Gran Patron Platinum Tequila 750ml

Pros: VERY nice presentation, visually impressive
Cons: Sorry, but a $200 blanco that tastes like a $30 tequila is off limits.

Great to see (finally!) a larger and updated list of tequilas up for rating. I wonder why Gran Patron Platinum is at the top of the list. Being a long-time blanco tequila worshipper, I can easily name 10 better tasting brands that cost a small ...

Pros: Smooth, with a nice blend of agave and peppery after notes. Mixes quite well.
Cons: Disappointing as an "ultra premium". Simply not worth the asking price in this reviewer's opinion.

First off let me start by saying that if you consider Jose Cuervo Gold to be tequila... then this review is not for you. If you can spot the taste of 100% pure agave with a blindfold, and know the difference between a repasado and an anejo, then read on.

If you did a police lineup with Gran Patron Platinum being mixed in with other tequilas in the $40-$60 range, it would not stand out. And that's where the problem rests. At roughly $200 a bottle you would expect this tequila to stand head and shoulders above the competition, and it simply does not. Ignoring price, Patron Platinum is smooth and flavorful, but not quite robust enough to be enjoyed as a "sipping tequila". Interestingly enough Gran Patron Platinum mixes incredibly well. So if you are out to make a seriously top shelf margarita, then you may want to give this tequila a closer look.